Product Marketing Manager

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Regular Full-Time Burlington MA, Burlington, MA, US

30+ days ago Requisition

At Vericel Corporation, we are pioneers in advanced cell therapies for sports medicine and severe burn care, transforming patient lives through cutting-edge regenerative medicine. Our commitment to innovation, patient-centered focus, and scientific excellence drives us to develop groundbreaking treatments including MACI (knee cartilage repair), Epicel and Nexobrid (burn care).

The Product Manager, MACI is a downstream marketing leader responsible for execution and optimization across the Orthopedic portfolio (MACI and MACI Arthro). This role translates approved brand strategy into compliant, high-impact marketing initiatives that drive commercial growth, enhance field effectiveness, and support customer engagement.

This individual owns tactical planning and execution across promotional materials, sales enablement, and cross-functional content development, while ensuring alignment with regulatory standards and financial commitments.

The role reports to the Associate Director, MACI Marketing and serves as a key cross‑functional partner to Sales, Medical Affairs, Market Access, Legal, Regulatory, Finance, and external agency partners.

This position is in‑office from Monday – Thursday in our new Burlington, MA location, with flexibility to work remotely on Fridays.

• Lead execution of approved brand initiatives and promotional campaigns.
• Translate brand strategy into actionable briefs, timelines, and deliverables.
• Develop, update, and maintain compliant print and digital promotional materials.
• Monitor competitive landscape and market dynamics to inform tactical execution.

• Serve as primary marketing point of contact for field material needs.
• Develop and deploy sales enablement tools and field‑facing resources.
• Triage and prioritize inbound field requests across regions.
• Communicate launches, updates, and revisions to field teams.

• Partner with Medical Affairs, Market Access, and Sales to identify content needs and align customer‑facing materials.
• Lead coordination and submission of materials through the Medical, Legal, and Regulatory (MLR) review process.
• Ensure all materials adhere to approved claims and regulatory standards.
• Manage day‑to‑day engagement with agency partners, including development of creative briefs, timelines, and deliverables.
• Ensure agency scopes of work align with brand priorities, timelines, and approved budgets.
• Own day‑to‑day financial tracking for MACI marketing initiatives, including forecasting, accrual coordination, spend monitoring, and reconciliation.
• Partner with Finance to ensure alignment to approved budgets and accurate reporting.
• Collaborate with Digital Marketing to establish and refine lead nurturing protocols, ensuring appropriate prioritization and marketing follow‑up based on segmentation and engagement.

• Manage day‑to‑day engagement with agency partners, including development of creative briefs, timelines, and deliverables.
• Ensure agency scopes of work align with brand priorities, timelines, and approved budgets.

• Own day‑to‑day financial tracking for MACI marketing initiatives, including forecasting, accrual coordination, spend monitoring, and reconciliation.
• Partner with Finance to ensure alignment to approved budgets and accurate reporting.

• Collaborate with Digital Marketing to establish and refine lead nurturing protocols, ensuring appropriate prioritization and marketing follow‑up based on segmentation and engagement.

• Contribute to MACI brand growth, including revenue and procedure volume trends.
• Impact of marketing initiatives on pipeline generation and field effectiveness.
• Quality, timeliness, and compliance of promotional materials.
• Effective budget management…