Associate Brand Manager
Job in
Burlington, Middlesex County, Massachusetts, 01805, USA
Listed on 2026-08-30
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-30
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Product Marketing, Marketing Management, Market Research
Job Description & How to Apply Below
- Cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies
- Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products
- Leverage multiple sources of data to report accurately and regularly on brand performance and category trends, driving towards actionable insights
- Utilize your data insights and market observations to identify new opportunity areas for the dog treats business, driving thoughtful discussions to test, learn, and grow
- Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence
- Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities
- Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the dog food business (and yourself!)
- Be a key contributor to the management and growth objectives of the Wellness Pet business
- A minimum of 1 year of post-MBA CPG Brand Management experience or 2+ years of CPG Brand Management experience for candidates without an MBA
- Proven analytical skills and a strategic mindset
- Proficient in Nielsen or IRI
- Strong creative eye and experience in packaging and marketing asset creation
- Experience and proven ability to lead, influence, and collaborate with cross-functional teams
- Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities
Demonstrates expertise in CPG Brand Management, leveraging consumer insights and data analytics to drive strategic marketing initiatives and product launches. Proven ability to lead cross-functional teams and execute go-to-market strategies effectively.
Highest-signal resume keywords- CPG Brand Management
- Data Analytics
- Nielsen
- Cross-Functional Team Leadership
- Go-To-Market Strategy
- Consumer Insights
- Category Insights
- Brand Performance Reporting
- New Product Launches
- Marketing Campaign Development
- Promotional Planning
- Merchandising
- Market Observations
- Strategic Mindset
- Analytical Skills
- Collaboration
- Creativity
- Positive Attitude
- Influencing
- Grace Under Pressure
- Consumer Packaged Goods
- Dog Treats
- Brand Management
- Market Trends
- Product Development
Position Requirements
10+ Years
work experience
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