Social Intelligence Manager

Social Intelligence Manager

This role is based at our Burlington, MA HQ working in a hybrid capacity (3 days from the office and 2 days remote). This role is specific to the current Coffee Operating Unit of KDP. Following the recent, successful acquisition of JDE Peet's in April 2026, the Coffee Operating Unit will become its own independent publicly traded company. We are seeking a highly curious, analytical and social-first individual to join our North America Coffee Marketing organization as our Social Intelligence & Operations Manager.

This individual will report to the Director, Social & Communications.

Social moves fast. We're looking for someone who can help us understand not just what's happening, but why it matters and what we should do about it. This role will sit at the intersection of social, culture, consumers and data, elevating our approach to social listening, intelligence, analytics, technology and governance. You'll turn millions of conversations and signals into actionable insights our brands can use, helping us to understand what consumers are saying, how culture is shifting, where our brands stand, what competitors are doing and where the next opportunity may be.

As a key member of the Connections + Creativity team, you'll support iconic brands including Keurig®, Green Mountain Coffee Roasters® and The Original Donut Shop®, using social intelligence to inform everything from content and creative to community, campaigns and broader marketing decisions.

The ideal candidate is equal parts analytical thinker, cultural observer and strategic storyteller, with a track record of building successful social intelligence programs in-house or at an agency. You can dig into the data, but you don't stop at the dashboard. You're curious enough to ask why, strategic enough to determine so what, and confident enough to recommend now what. Most importantly, you're passionate about social and culture and energized by the opportunity to turn insights into action and help our brands move at the speed of social.

Turn Social Signals Into Strategy:
Help drive our approach to social, with a specific focus on actionable recommendations across messaging, channels, influencers, and content using social intelligence tools and technology. Elevate our social intelligence program by working with teams to craft relevant, timely insights by understanding online behaviors of key audiences. This includes identification of cultural insights and connections to campaign performance. Partner closely with the Marketing Analytics team to infuse social data sets within marketing measurement models to drive business performance.

Help shape our approach to social by translating social intelligence into clear, actionable recommendations across content, messaging, channels, creators and community. Elevate our social intelligence program by uncovering audience behaviors, cultural shifts, emerging conversations and whitespace opportunities that can inform brand and business decisions. Connect social and cultural insights to campaign and content performance to help teams understand not just what performed, but why.

Partner closely with Marketing Analytics to connect social data with broader measurement approaches and build a more complete picture of brand and business performance.

Find the Story Behind the Data:
Find the story behind the data, turning complex social signals - from conversation drivers and sentiment to audience behaviors and influential voices - into clear insights and recommendations marketers and senior leaders can act on. Connect social intelligence to content, creative, community, media and audience strategy, helping teams understand not just what is happening, but why it matters and what we should do next.

Keep a pulse on competitors, category conversations, culture and best-in-class brands to understand where our brands are winning, what's stopping the scroll and where untapped opportunities exist. Evolve how we measure the impact of social, from always-on content and planned campaigns to reactive moments and proactive cultural opportunities, connecting social performance to broader marketing and…