Senior Manager, Digital Marketing

About Pharma Essentia:

It's not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You'll find that rare opportunity n us, and Let's transform lives, together.

Pharma Essentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking.

Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (TWSE: 6446) and are expanding our global presence with operations in the U.S., Japan, Singapore, South Korea, and China, along with a world-class biologics production facility in Taichung.

The Senior Manager, Digital Marketing will lead the strategy, development, execution, and optimization of integrated digital marketing initiatives for the company’s marketed brand across multiple indications and priority audiences in the U.S. The role is expected to have an initial emphasis on patient and caregiver marketing while maintaining flexibility to support healthcare professional and other digital initiatives as the business needs evolve.

Reporting to the Associate Director, Digital Marketing, this individual will partner closely with patient marketing leads, other Brand Marketing stakeholders, and cross-functional teams to translate brand, indication, and audience strategies into connected, compliant, and measurable digital experiences. The Senior Manager will contribute deep digital expertise to shape customer journeys, channel strategies, content experiences, and engagement programs that support commercial objectives and address the needs of patients, caregivers, healthcare professionals, and other priority audiences.

The person in this role will collaborate closely with Analytics & Insights, Medical, Legal, Regulatory (MLR), IT, agency partners, technology providers, and other external partners. The Senior Manager will provide digital strategic direction while maintaining hands‑on ownership of execution, measurement, and optimization, ensuring that initiatives are delivered on time, within budget, and in accordance with applicable regulatory and privacy requirements.

The successful candidate will be a collaborative and agile digital marketer who can move effectively between strategy and execution, influence without direct authority, and help advance capabilities such as personalization, customer relationship management, marketing automation, AI-enabled engagement, and omnichannel optimization.

• Partner closely with patient marketing leads, other Brand Marketing stakeholders, Analytics and Insights, and agency partners to develop and execute integrated digital marketing strategies and tactical plans aligned with brand, indication, audience, and patient objectives.
• Leads the execution and ongoing optimization of digital and omnichannel initiatives supporting the company’s marketed brand and related disease-state education across multiple indications and priority audiences.
• Evaluate emerging digital capabilities and channel opportunities, and translate relevant innovations into practical use cases that improve audience, engagement, and marketing effectiveness.
• Lead measurement planning and performance evaluation across digital initiatives, working with Analytics and Insights, and agency partners to establish objectives, key performance indicators, and reporting frameworks; translate results into actionable recommendations and ongoing optimization.
• Manage day-to-day relationships with agency partners, technology providers, and other external partners within assigned areas of responsibility, including supporting scope development, monitoring performance, coordinating contracting and procurement…