Summer Intern - Associate Brand Manager - MBA; Burlington, MA)

Full‑Time / Hybrid Build a career with flavor at Keurig Dr Pepper! Our MBA Marketing Internship gives first‑year business school students the chance to tackle real brand challenges, develop best‑in‑class marketing skills, and leave a lasting mark on one of our iconic brands. Each intern is assigned an individual stretch project, spanning from brand strategy and consumer insights to data analysis and go‑to‑market planning, with final recommendations presented to our senior marketing leaders.

Job Overview:

Summer 2027 MBA Marketing Internship

Associate Brand Manager

Burlington, MA

10‑Week Summer Program

June 7 – August 13, 2027

Full‑Time / Hybrid Build a career with flavor at Keurig Dr Pepper! Our MBA Marketing Internship gives first‑year business school students the chance to tackle real brand challenges, develop best‑in‑class marketing skills, and leave a lasting mark on one of our iconic brands. Each intern is assigned an individual stretch project, spanning from brand strategy and consumer insights to data analysis and go‑to‑market planning, with final recommendations presented to our senior marketing leaders.

About The Program

Our comprehensive internship experience is built on four pillars of support:

• Consistent mentorship and feedback throughout the program
• Coaching & support from former interns
• Mid‑point & final performance evaluations

• Marketing fundamentals
• Analytics & financials
• Consumer insights
• Operations & route‑to‑market
• Leadership & influencing skills

• Formal networking events with Marketing leaders
• ABM roundtable & feedback discussions
• Leadership coffee chats & happy hours

• Executive meet & greets
• Formal & informal leadership exposure
• Opportunities to build personal connections across the organization

What You’ll Do

As an intern, you will be assigned a project designed to stretch your analytical and strategic thinking. Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor.

Dive into brand, industry, and consumer data to identify business issues and opportunities. Learn how to use multiple data sources (including tools such as IRI, Numerator, and You Gov) to uncover actionable insights and develop evidence‑backed strategic recommendations; and thrive with support from your Data Buddy, a dedicated resource for you throughout the program.

Own and drive your individual summer brand project end‑to‑end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross‑functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go‑to‑market planning.

Develop your understanding of the consumer: who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.

Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life. Gain exposure to annual brand planning, budgeting processes, strategic frameworks and cross‑functional brand alignment under the guidance of your Project Lead.

Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather…