Winter Co-op - Social Media, North American Coffee

Job Overview Winter 2027 Co-op - Social Media, North American Coffee

If your camera roll is full of screenshots of trends, you’ve ever sent a Tik Tok to a friend with “we need to do this,” or you can explain why a piece of content works before the comments even load…keep reading.

We’re looking for a Social Media Co-op to join our North American Coffee Marketing team and help bring some of our most-loved coffee brands to life on social. This isn’t a “sit on the sidelines and observe” kind of co-op. You’ll be part of the team creating, posting, trend-spotting, brainstorming and helping us figure out how brands can show up in culture in ways people actually want to engage with.

You’ll work across brands including Keurig®, Green Mountain Coffee Roasters®, The Original Donut Shop®, McCafé® at Home and Keurig Coffee Collective®, with opportunities to support other brands and partnerships across our coffee portfolio.

In short: you’ll help us make coffee brands worth following.

• The KDP Winter 2027 Co-op Program runs from January 4th through May 21st, 2027
• Location:
  
  Burlington, MA
• Full-time; 40 hours per week
• Monday-Friday
• 8:00am until 5:00pm
• Hybrid

• Create content people actually want to engage with. Help concept, shoot and create social-first content for Tik Tok, Instagram, Facebook and You Tube Shorts - from quick-turn trends to planned brand moments.
• Be chronically online - professionally. Keep a pulse on what’s happening across social, internet culture, creators and emerging platform behaviors. Bring us the trends worth jumping on and know which ones we should probably leave alone.
• Turn trends into brand ideas. Spot an opportunity and help answer the most important question:
  How could our brands make this their own?
• Help run our social engine. Support content calendars, publishing, weekly planning and the day-to-day details that keep multiple social channels moving.
• Join the brainstorm. Bring ideas to the table for cultural moments, seasonal campaigns, product launches, partnerships and the random Tuesday when the internet decides everyone is suddenly obsessed with something.
• Get behind the camera and maybe in front of it. Help capture quick-turn content in the office, at events and wherever inspiration strikes. You don’t need to be an influencer, but you should be comfortable making content that feels native to social.
• Learn what makes content work. Dig into social performance and help us understand what stopped the scroll, what people shared, what sparked conversation and what we should do more of next time.
• Listen to the internet. Help us keep a pulse on what consumers are saying about coffee, our brands and culture more broadly, surfacing interesting conversations and insights back to the team.

• Engaging and partnering on innovative projects to gain experience in a fast paced, cross functional team environment
• Receive mentor support for your professional development
• Participate in meet & greets and lunch & learns with KDP executives and other organization leaders
• Receive professional development training such as networking, professional skills development and presenting
• Complete a project from start to finish and present it and your takeaways to your team, department,and senior leaders to highlight your project work and impact on the business

This co-op is designed to give you real experience, real ownership and real work to point to when it’s over.

You’ll get exposure to:

• Social strategy and content creation for nationally recognized brands
• Trendspotting and real-time marketing
• Community management and social listening
• Creators, partnerships and cultural activations
• Social analytics and understanding what makes content perform
• Cros…