Associate Director for Product Marketing

Aspen Publishing is seeking a strategic, collaborative marketing leader for the role of Associate Director, Product Marketing (Legal Education). This senior position leads product marketing strategy focused on driving faculty adoption of key titles, strengthening product positioning, and supporting long-term portfolio growth. This role is based in our Burlington, MA office on a hybrid schedule, but remote candidates will also be considered.

Working closely with Editorial, Sales, and Marketing leadership, you'll develop go-to-market strategies that maximize impact and keep Aspen's products aligned with the evolving needs of legal educators and institutions.

• Understanding of legal education and faculty adoption behavior
• Strong strategic marketing skills, ideally in higher education or academic publishing
• Ability to partner with Editorial throughout the publishing lifecycle
• Experience building sales enablement programs that set Sales up for success
• A strategic mindset balanced with hands-on execution, and the ability to influence cross-functional priorities. Is this you?

Responsible for leading product marketing strategy for Aspen's legal education portfolio; driving faculty adoption, product positioning, and portfolio growth; partnering with Editorial, Sales, and Marketing across the publishing lifecycle; developing sales enablement programs with differentiated positioning and competitive intelligence; and balancing strategic planning with hands-on execution.

• Lead the development and execution of product marketing strategy for Aspen's legal education portfolio, with a primary focus on driving faculty adoption, strengthening product positioning, and supporting long-term portfolio growth
• Develop annual go-to-market plans for priority titles, in close partnership with Editorial, Sales, and Marketing leadership, that align editorial priorities, sales objectives, customer insights, and business goals to maximize market impact
• Serve as the marketing owner for assigned product categories, ensuring consistent positioning and strategic alignment across the portfolio
• Identify opportunities to expand adoption, increase market share, and strengthen Aspen's competitive position through data-driven marketing initiatives, recommending investment priorities based on business objectives

• Serve as the strategic marketing partner to Editorial throughout the publishing lifecycle—from concept and market analysis through launch, adoption, and ongoing portfolio management—developing positioning, launch strategies, and growth initiatives
• Bring deep knowledge of legal education, faculty adoption behavior, academic publishing, and competitive market dynamics to inform publishing decisions and strengthen Aspen's position as the trusted leader in legal education
• Help define the unique value proposition for each title and collaborate with editors and authors to develop messaging that clearly communicates each title's strengths and differentiators for its intended audience

• Develop strategic adoption plans for priority titles, identifying target faculty, courses, institutions, and adoption opportunities
• Analyze faculty behavior, curriculum trends, and adoption data to create integrated marketing strategies that drive faculty engagement, increase adoptions, and identify new growth opportunities
• Continuously evaluate market opportunities and…