National Channel Sales Manager
Listed on 2026-02-17
-
Sales
Business Development, Sales Manager, Sales Development Rep/SDR, Sales Marketing -
Business
Business Development, Sales Marketing
The National Channel Sales Manager is responsible for managing, enabling, and growing revenue through assigned national reseller partners
. This role focuses on driving joint business planning, pipeline development, and sales execution with strategic partners to achieve revenue targets. The ideal candidate is a strong collaborator who understands national reseller models, excels at relationship management, and can effectively align partner activities with Everbridge's sales objectives.
- Serve as the primary point of contact for assigned national reseller partners
, owning the overall partner relationship and performance in North America. - Develop and maintain strong, executive-level and field-level relationships within partner organizations.
- Drive joint business planning with partners, including revenue targets, pipeline goals, and go-to-market initiatives.
- Conduct regular business reviews to evaluate performance, identify growth opportunities, and align on strategic priorities.
- Act as an internal advocate for assigned partners, ensuring alignment across sales, marketing, and product teams.
- Execute channel sales strategies focused on expanding pipeline, accelerating deal velocity, and increasing win rates with assigned partners.
- Work closely with Everbridge field sales teams to position partners effectively within active opportunities.
- Influence partner sales motions to prioritize Everbridge solutions within their portfolios.
- Track and manage partner‑driven pipeline to ensure coverage of 3X assigned quota
. - Enable partner sales, technical, and leadership teams on Everbridge solutions, value propositions, and competitive differentiation.
- Ensure partners have access to the tools, training, and resources required to successfully position and sell Everbridge offerings.
- Support partner onboarding for new seller cohorts.
- Collaborate with marketing and partner teams to develop and execute joint demand‑generation and go-to-market programs.
- Support partner‑led campaigns, events, and initiatives to increase awareness and pipeline generation.
- Maintain awareness of industry trends, competitive dynamics, and partner business priorities.
- Provide actionable feedback to internal stakeholders on market conditions, partner insights, and customer needs.
- Ensure partner engagement and sales activities align with Everbridge policies and compliance requirements.
- Maintain accurate partner opportunity tracking and forecasting in CRM systems.
- Prepare and deliver regular performance updates, forecasts, and insights to senior leadership.
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- 5+ years of experience in national channel sales, partner management, or business development.
- Proven success driving revenue growth and achieving quota through indirect sales models.
- Strong ability to manage complex partner relationships and influence without direct authority.
- Demonstrated experience working with National resellers, or strategic channel partners.
- Ability to clearly articulate the value and role of each partner to Everbridge sales teams.
- Excellent communication, presentation, and relationship‑building skills.
- Strong analytical skills with the ability to assess pipeline, performance metrics, and market trends.
- Self‑directed, results‑oriented, and comfortable working cross‑functionally.
- Must be willing to travel up to 50% to engage partners.
- Proficiency with CRM systems and Microsoft Office Suite.
Salary & Benefits:
The reasonably estimated salary for this role at Everbridge ranges from $110,000 - $130,000 and may also include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Everbridge offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, disability income benefits, life and AD&D insurance, a 401(k) plan and match, paid time off, and fitness reimbursements.
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