Trend & Packaging Designer

Position Overview

The Trend & Packaging Designer is responsible for creating best‑in‑class trend development and packaging solutions that elevate Burlington’s private label brands across Beauty, Home, and additional categories. This role supports the Creative Director in developing cohesive brand identities, packaging systems, and trend‑driven creative that strengthen brand perception, improve in‑store navigation, and deliver an elevated customer experience across more than 1,000 stores.

The designer will contribute to brand identities, logos, packaging layouts, visual systems, structural packaging considerations, photography direction, copy placement, production‑ready artwork, and trend storytelling. They will identify emerging consumer, fashion, beauty, and lifestyle trends and translate those insights into commercially viable packaging graphics, prints, patterns, and visual assets for vendors to execute.

• Design branding and packaging for multiple private label brands, from concept through production.
• Develop brand identities, including logos, typography, colour palettes, packaging architecture, and visual systems.
• Translate brand strategy and emerging consumer trends into compelling packaging, graphics, patterns, colour stories, and other original visual assets.
• Research trends across beauty, home, fashion, retail, and consumer culture, transforming insights into distinctive, ownable creative.
• Create packaging that balances strong shelf impact, brand consistency, seasonal relevance, merchant objectives, and production requirements.
• Develop layouts, typography, colour systems, imagery, iconography, and claims that align with Burlington’s brand standards.

• Build scalable packaging systems across SKUs, product types, and categories while maintaining consistency and accuracy.
• Prepare production‑ready mechanical artwork, ensuring compliance with dielines, print specifications, regulatory requirements, and vendor standards.
• Collaborate with merchants and product development to validate product information, sizing, and legal requirements.

• Partner with Merchandising, Imports/Sourcing, Legal, Production, and the Creative Director to deliver successful trend development and packaging solutions.
• Communicate design intent clearly through presentations, mood boards, creative direction, and production guidance.
• Work with domestic and overseas vendors during artwork development, proofing, press checks, and production to maintain design quality and feasibility.

• Produce accurate mechanical files and manufacturable artwork across a variety of print methods, materials, finishes, and substrates.
• Review proofs, colour, materials, and finishes to ensure final packaging meets brand and production standards.
• Partner with Production on photography, retouching, asset management, and file delivery while proactively contributing creative ideas and process improvements.

• Manage multiple projects simultaneously while meeting deadlines and creative milestones.
• Maintain organized files, version control, and project documentation.
• Continuously improve workflow efficiency through strong communication and collaboration across cross‑functional teams.

• Bachelor’s degree in Liberal Arts, Marketing, Communications, or Graphic Design preferred.
• 5–10 years of experience in branding, packaging design, or consumer product design.
• Strong experience designing retail packaging for beauty, home, lifestyle, fashion, or consumer products.
• An exceptional portfolio demonstrating brand identity design, packaging systems, logo design, typography, trend translation, graphic pattern development, and production‑ready artwork.
• Demonstrated ability to interpret consumer and design trends into original, commercially successful creative.
• Strong understanding of colour, typography, composition, material finishes, and print production.
• Experience developing artwork that balances trend relevance with long‑term brand ownership.
• Experience working directly with overseas…