GTM Operations Director

Burton HQ, 180 Queen City Park Rd, Burlington, Vermont, United States of America

Posted Thursday, June 11, 2026 at 4:00 AM

At Burton, we are a purpose‑led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high‑quality performance products.

As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long‑term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.

Reporting into the Chief Merchandising Officer, the Go‑To‑Market Operations Director is responsible for leading Burton’s global GTM operating process across regions and functions. This role will own the structure, execution, communication, tools, and governance required to deliver GTM milestones efficiently and effectively across the business. This role serves as the operational linchpin connecting Merchandising, Marketing, Marketplaces, and Product across global and regional teams — ensuring alignment, accountability, and readiness throughout the GTM lifecycle.

The ideal candidate brings deep GTM operational expertise, merchandising experience, strong cross‑functional leadership, and will lead the GTM process with scalable organizational execution from global to regions.

• Lead and operationalize Burton’s global GTM process globally and regionally
• Own GTM milestones, readiness processes, and execution cadences
• Prepare, facilitate, and drive readiness meetings including agenda development, attendee management, action tracking, and follow‑through
• Plan, produce, and facilitate 2 annual, Global GTM Summits
  - Fall and Spring - to build alignment and energy for upcoming cycles
• Drive efficient cross‑functional coordination across Merchandising, Marketing, Marketplaces, and Product across global and regional teams
• Partner with regional teams to deploy and implement scalable GTM processes
• Identify process gaps and opportunities – tools, templates, operating frameworks, etc. – for continuous improvement across the GTM lifecycle
• Responsible for guiding the implementation and integration of aligned recommendations from external contractors and consultants into the go‑to‑market (GTM) organization. Ensure nothing discussed in that forum sits in isolation. Identify key stakeholders responsible for institutionalizing recommendations into new processes

• 8+ years of experience in GTM operations, business operations, merchandising, or related function
• Experience operating in a global, matrixed consumer brand environment
• Strong cross‑functional leadership and stakeholder management capabilities
• Proven ability to build and scale operational processes and frameworks
• Exceptional facilitation, communication, and organizational skills
• Ability to influence without direct authority across functions and geographies
• Strong systems‑thinking mindset with attention to operational detail
• Experience in apparel, retail, footwear, outdoor, sporting goods, or consumer products preferred

• Operational Excellence
  - Ability to design, implement, and continuously improve scalable GTM operating processes across a complex, cross‑functional organization.
• Cross‑Functional Leadership
  - Strong ability to align teams with differing priorities and drive progress through influence, communication, and accountability.
• Strategic Execution
  - Capable of translating high‑level organizational priorities into actionable plans, operating rhythms, and measurable outcomes.
• Organizational Agility
  - Comfort operating in ambiguity and evolving environments while creating clarity, structure, and momentum for teams.
• Communication & Facilitation
  - Exceptional meeting leadership, stakeholder communication, and decision‑management skills that enable efficient execution and alignment.
• Systems Thinking
  - Ability to see interdependencies across functions, anticipate downstream impacts, and build processes that improve organizational…