Associate CMI Manager, Demand Generation — Seventh Generation, HCNA

Associate CMI Manager, Demand Generation — Seventh Generation, HCNA page is loaded## Associate CMI Manager, Demand Generation — Seventh Generation, HCNAlocations:
Burlington, VTtime type:
Vollzeitposted on:
Heute ausgeschriebentime left to apply:
Enddatum: 19. Februar 2026 (Noch 13 Tage Zeit für Bewerbung) job requisition :
R-1174216
** This role can be based in either our Hoboken, New Jersey office or our Burlington, Vermont office  
*
* JOB PURPOSE:

Seventh Generation is seeking an Associate Consumer & Market Insights Manager to lead the Demand Generation insights agenda for Seventh Generation. This is an exciting role with exposure to a wide range of CMI responsibilities—from communications development and audience design to in market measurement and brand equity – all aimed at understanding how consumers engage with Seventh Generation, developing impactful social-first communications, and measuring the effectiveness of our marketing investments.  

The ideal candidate is a self-motivated, detail oriented storyteller and dot-connector who is passionate about consumer behavior, social-first demand generation, and using insights to drive growth for a mission-led brand.
WHAT YOUR MAIN RESPONSIBILITIES WILL BE:
Lead the Seventh Generation demand generation insights agenda  
• Own the CMI agenda for Seventh Generation demand generation across home care: communications development & testing, audience and targeting, social-first creative quality, and in market impact measurement (e.g., Brand Lift), in partnership with media and creative agencies.  
• Guide the adoption of data driven marketing approaches (audience development, segmentation, activation signals) to sharpen effectiveness.
Drive social-first demand generation excellence:
• Lead the agenda for Social-First Demand Generation for HCNA—from social listening to creative quality diagnostics to impact measurement across digital, social, and POSM.  
• Manage and interpret social listening outputs; keep a pulse on emerging trends, growing spaces, and cultural signals that fuel demand for home care.
Create and operationalize consumer learning plans:
• Design multi-phase consumer learning plans: frame business questions, define clear objectives, brief suppliers, manage scope/timing/costs, and deliver implications to senior partners.  
• Run custom qualitative and quantitative research (with or without agency partners) and perform desk research using available sources to address demand, retailer dynamics, pricing, and competitive trends.
In market measurement & marketing ROI:
• Lead in market tracking and optimization for HCNA initiatives with media agencies—identify what worked/what didn’t, and embed learnings into the next sprint.  
• Measure the impact of marketing investments holistically through Rapid ROI, brand health tracking and in flight diagnostics (e.g., Brand Lift).
Category foresights & brand superiority:
• Build strategic home care foresights for Seventh Generation: monitor emerging behaviors, evolving consumer needs, and the future of demand generation marketing to inform strategy and roadmaps.  
• Provide a clear perspective on how consumers engage with the home care category and Seventh Generation, including category and brand audits; translate insights into brand superiority opportunities.
Analytics & data fluency:
• Analyze in market performance data (scanning and panel) including sales, purchase panels, pricing, distribution, and retailer performance to guide actions.  
• Synthesize disparate data sources into simple, compelling stories that influence decisions and unlock growth.
Ways of working & influence:
• Serve as a CMI Future Shaper—balancing the smart use of AI-enabled tools with deep human consumer intimacy for home are consumers and Seventh Generation shoppers.  
• Partner closely with Marketing (media & comms), media and creative agencies, and research partners. Build trust, speak up with a point of view, and act as a proactive business partner—not an order-taker.  
• Ad hoc support on requests from Global Home Care team related to US market and The Laundress brand as needed (less than 5% of scope)    WHAT YOU WILL NEED TO SUCCEED:  Education &…