Associate CMI Manager, Demand Generation — Seventh Generation, HCNA

• This role can be based in either our Hoboken, New Jersey office or our Burlington, Vermont office**

Seventh Generation is seeking an Associate Consumer & Market Insights Manager to lead the Demand Generation insights agenda for Seventh Generation. This is an exciting role with exposure to a wide range of CMI responsibilities—from communications development and audience design to in market measurement and brand equity – all aimed at understanding how consumers engage with Seventh Generation, developing impactful social-first communications, and measuring the effectiveness of our marketing investments.

The ideal candidate is a self‑motivated, detail oriented storyteller and dot‑connector who is passionate about consumer behavior, social‑first demand generation, and using insights to drive growth for a mission‑led brand.

• Lead the Seventh Generation demand generation insights agenda
  • Own the CMI agenda for Seventh Generation demand generation across home care: communications development & testing, audience and targeting, social‑first creative quality, and in market impact measurement (e.g., Brand Lift), in partnership with media and creative agencies.
  • Guide the adoption of data driven marketing approaches (audience development, segmentation, activation signals) to sharpen effectiveness.
• Drive Social‑first Demand Generation Excellence
  • Lead the agenda for Social-First Demand Generation for HCNA—from social listening to creative quality diagnostics to impact measurement across digital, social, and POSM.
  • Manage and interpret social listening outputs; keep a pulse on emerging trends, growing spaces, and cultural signals that fuel demand for home care.
• Create And Operationalize Consumer Learning Plans
  • Design multi‑phase consumer learning plans: frame business questions, define clear objectives, brief suppliers, manage scope/timing/costs, and deliver implications to senior partners.
  • Run custom qualitative and quantitative research (with or without agency partners) and perform desk research using available sources to address demand, retailer dynamics, pricing, and competitive trends.
• In Market Measurement & Marketing ROI
  • Lead in market tracking and optimization for HCNA initiatives with media agencies—identify what worked/what didn’t, and embed learnings into the next sprint.
  • Measure the impact of marketing investments holistically through Rapid ROI, brand health tracking and in flight diagnostics (e.g., Brand Lift).
• Category Foresights & Brand Superiority
  • Build strategic home care foresights for Seventh Generation: monitor emerging behaviors, evolving consumer needs, and the future of demand generation marketing to inform strategy and roadmaps.
  • Provide a clear perspective on how consumers engage with the home care category and Seventh Generation, including category and brand audits; translate insights into brand superiority opportunities.
• Analytics & Data Fluency
  • Analyze in market performance data (scanning and panel) including sales, purchase panels, pricing, distribution, and retailer performance to guide actions.
  • Synthesize disparate data sources into simple, compelling stories that influence decisions and unlock growth.
• Ways Of Working & Influence
  • Serve as a CMI Future Shaper—balancing the smart use of AI‑enabled tools with deep human consumer intimacy for home are consumers and Seventh Generation shoppers.
  • Partner closely with Marketing (media & comms), media and creative agencies, and research partners. Build trust, speak up with a point of view, and act as a proactive business partner—not an order‑taker.
  • Ad hoc support on requests from Global Home Care team related to US market and The Laundress brand as needed (less than 5% of scope).

• Bachelor’s degree required.
• Minimum 5 years of experience in Consumer & Market Insights or closely related marketing/analytics roles.
• Hands‑on experience with qualitative and quantitative methods (design, execution, and interpretation).
• Proficiency working with household panel and market data (e.g., scanning and panel sources such as Circana/Numerator or equivalents).
• Familiarity with…