Media Relations and PR Manager

About Junapr

Junapr is a Vermont-based public relations and integrated communications agency. We help brands and organizations earn attention that matters — pairing sharp strategy with the media relationships and storytelling that turn ideas into coverage, credibility, and growth. We are a fast-moving, close-knit team that values collaboration, curiosity, and consistently exceeding client expectations. This is a place to build a career, not just a job.

As a PR Manager at Junapr, you serve as a day‑to‑day client lead and project driver, responsible for executing strategy, managing junior team members, and securing meaningful national media coverage for our clients. You will take ownership of media relations strategy and execution across your accounts — from building smart target lists to writing the pitches and landing the placements. You work in close partnership with a Director and agency leadership to ensure account work is delivered on time, at a high standard, and aligned with client goals.

• Execute media relations strategy and execution across your accounts — including media list development, pitching, follow‑up, and reporting on results.
• Secure national and top‑tier placements by building relationships with reporters, editors, producers and pitching stories that break through the noise.
• Write and edit core content, including press releases, media pitches, talking points, bylines and social copy.
• Manage influencer and partner outreach and keep content workflows and timelines aligned across integrated campaigns.

• Partner with our social/digital strategist so social and digital work reinforces PR goals. You won't own social strategy, but you'll bring a strong working knowledge of the channels and manage team members executing social.
• Understand how affiliate fits with PR and coordinate with affiliate specialists so earned media and affiliate efforts reinforce one another.

• Serve as the day‑to‑day client lead for assigned projects and accounts, building trusted relationships and keeping clients informed and confident.
• Translate high‑level strategy into action plans, task assignments, timelines, and deliverables.
• Lead internal and client meetings, including agendas, materials, and clear next steps.
• Support communications planning, media outreach, content development, and results reporting.

• Manage Specialists and Coordinators assigned to your accounts, providing direction, feedback, and structure.
• Coordinate timelines and workflows in our project management and time‑tracking tools.
• Elevate challenges early by partnering with the leadership team on performance and growth.

• Contribute to proposals, brainstorms, and internal trainings.
• Share insights across teams and identify ways to improve workflow, reporting, and client satisfaction.

• We invest in your growth. Junapr is committed to our people — you'll have ample opportunities and support for professional development throughout your career here.
• You take ownership of your learning. We look for curious, self‑directed learners who stay ahead of industry trends and keep a sharp, current read on the media landscape at all times.

Required:

• Media relations experience is essential. You have hands‑on experience building relationships with journalists and securing local, trade, and national earned media.
• Proven national pitching and placement skills. You can point to coverage you have personally secured in national or top‑tier outlets.
• Strong client management skills. You are a confident, organized, and reassuring day‑to‑day client contact.
• Excellent writing and verbal communication. You can move fluidly from a punchy pitch to a polished press release to a clear client update.
• A working understanding of social and affiliate. You won't set social strategy — we have a social/digital strategist for that — but you know the channels well enough to manage people executing social, and you understand how affiliate connects to PR.
• 4+ years of PR or…