Product Line Merchandiser

Job Type: Full-Time

Salary Range: $65-85K

Position Summary: The Product Line Manager ensures that Skida has the most relevant products possible to inspire joy on every adventure in any condition. This role will lead the development and execution of our seasonal product lines, including merchandise assortment planning and seasonal calendar planning, bringing Skida’s unique products and bright creative output to life. This role is the heartbeat connecting design, production, marketing and sales – ensuring that every product tells our brand story, meets customer expectations, and aligns with the seasonal calendar.

This position is tailored for someone who has merchandising experience, has a passion and appreciation for product, is collaborative, analytical, highly organized, and a self‑motivated problem‑solver. In this role, you will lead Skida’s merchandising strategy and business planning to continue delivering exciting new products while optimizing profitability and driving intentional sales growth.

• Collaborate cross‑functionally to build and maintain a seasonal product roadmap aligned with brand vision, merchandising strategies, and financial goals.
• Triangulate sales data, customer feedback, and market trends to inform product direction, new category exploration (which styles to develop and when to launch them), and end‑of‑life planning.
• Direct product line SKU planning based on historical data, market landscape, and brand direction.
• Maintain and evolve core product management and strategy in collaboration with the leadership team.

• Create and manage a working seasonal calendar for product life cycles, which includes sales, production, fulfillment, marketing, finance, product development and design deadlines & key dates.
• Utilize Asana to create, manage, and update project timelines, ensuring all tasks are completed on schedule.
• Develop and maintain merchandising line plans, ensuring balanced assortments by category, price point, and seasonal storytelling with alignment to both strategic plan and financial plan.
• Drive assortment strategy, including pricing strategy and margin strategy, seasonal grow/shrink/maintain, and seasonal drops & repeats.
• Analyze and review SKU performance to determine SKU count and rationalization, seasonal add + drops.
• Set product MSRP and plan product mix in partnership with relevant sales team members to deliver gross margin targets.
• Partner with Skida Design to create and maintain seasonal assortment “Merch” Guide in Figma and Excel.
• Create and maintain competitive marketplace assessments demonstrating Skida’s product and price positioning to the market.

• Suggest on‑brand new product development initiatives based on historical sales data, market data, and customer feedback.
• Manage the product development process starting with product concept briefs, outlining target customer, target price, competitive landscape, market opportunity, and unique selling points.
• Partner with Production Manager to incorporate vendor capabilities into the R&D process and make smart adjustments in materials or construction to balance design intent with financial objectives.
• Collaborate with Fit & Spec/Product Design to ensure the integrity of the brief carries through in tech packs through sampling, fit reviews, and production approvals.

• Prepare and deliver product education tools including product unique selling points (USPs) for sales and marketing teams, supporting go‑to‑market presentations and asset creation.
• Partner with Brand Manager to ensure seasonal launches, photoshoots, and campaign rollouts are aligned with product delivery schedules.
• Availability to support on photo shoots, lookbooks, and digital content to ensure products are captured on‑brand and on schedule.

• Collaborate with teams to evolve existing processes for continuous improvement.
• Communicate project updates, milestones, and challenges to relevant stakeholders.
• Facilitate regular meetings and check‑ins with cross‑functional teams to ensure everyone is aligned and informed.

• 3+ years in product management, product development, and…