Content Specialist

About us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!

Location: Primacorp Head Office (New Westminster, BC)

Job Type: Full-time, On-site

Salary Range: $50,000 – $55,000 per year

Additional:
Candidates who are shortlisted for the role will be asked to provide a writing sample

The Content Specialist is responsible for planning, developing, and executing web and marketing strategies to support growth, Search Engine Optimization (SEO), and brand alignment. You will act as a storyteller, ensuring that all content across our digital and physical platforms provides an exceptional user experience and drives positive engagement.

• Content Creation:
  Develop diverse marketing collateral, including web copy, brochures, direct mail, print advertisements, customer success stories, newsletters, email campaigns, press releases, media pitches, and corporate presentations.
• Web Strategy & SEO:
  Execute web strategy to support marketing goals; develop content for existing websites and new micro-sites with a heavy emphasis on SEO best practices.
• Brand Storytelling:
  Create and curate shareable content for web, social, and offline initiatives to inspire engagement and foster brand loyalty across our college brands.
• Social Media Management:
  Proactively manage social media engagement, including monitoring conversations, feedback, and questions.
• Editorial Management:
  Cross-functionally manage a coordinated editorial calendar for themes, messaging, and content distribution across all channels.
• Collaboration:
  
  Work closely with third-party vendors (writers, videographers, photographers) and internal campus stakeholders to produce relevant and high-quality marketing materials.
• Quality Assurance:
  Proof, edit, and ensure accuracy across all communication assets.

• Education:
  
  Bachelor’s degree in Journalism, Creative Writing, English, or a related field.
• Experience:
  
  Minimum of 3 years of experience in communications and online content production.
• Technical
  
  Skills:
  • Working knowledge of PPC and analytics.
  • Proficiency in Microsoft Office Suite.
  • Strong understanding of web writing tactics (differentiating content styles for Facebook, blogs, websites, press releases, PPC, and print).
• Soft Skills:
  • Impeccable command of grammar, spelling, and punctuation.
  • A self-starter mentality, capable of thriving in a fast-paced environment.
  • Excellent multi-tasking skills with the ability to manage multiple priorities and meet deadlines under pressure.
  • A collaborative, positive attitude and a strong work ethic.