Lead Creative Strategist - DTC Agency

Transform creative strategies as a Lead Creative Strategist at CBTW, where you'll manage a team and develop innovative, data-rich approaches for our diverse DTC clientele. Your leadership will inspire collaboration from concept to execution.

This role demands a proactive mindset to drive creative analysis and articulate recommendations based on measurable insights. You’ll work with a small team of creative strategists while interfacing directly with clients to realize their brand vision. Your expertise in navigating production workflows will ensure that strategy informs execution seamlessly.

Key Responsibilities:

• Oversee coaching and quality assurance for team

• Contribute innovative ideas and best practices

• Collaborate directly with clients on brand voice

• Facilitate discussions around creative concepts

• Coordinate ad production with design and video teams

Requirements:

• Extensive background in creative strategy within DTC

• Deep understanding of strategies that drive results

• Track record of building effective client relationships

• Ability to provide actionable, clear feedback on productions

• Proficient in analytics tools for creative performance

Lead the charge in developing high-impact strategies that drive success for our DTC clients.
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