Direct Response Manager, Annual Giving

Who We Are

Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose – the essence of SFU – is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.

Advancement and Alumni Engagement (AAE) is committed to working with donors and alumni to advance new ideas that are furthering our communities – like addressing environmental concerns and providing life‑long value for students – and encourage investment in programs that are transforming the landscape of teaching and learning.

The Direct Response Manager, Annual Giving (DRM-AG) contributes to the development and implementation of SFU's annual fundraising programs for alumni, faculty, staff and the community  DRM-AG supports the development and execution of multi‑channel direct response campaigns, as well as cultivation and stewardship activities for annual and leadership donors. The role is responsible for executing and implementing the strategy, content and production of direct mail appeals, peer‑to‑peer appeals, giving days, tribute giving, online marketing, videos and social media.

Bachelor's degree in Marketing, Communications, or Business Administration with three to five years of related fundraising experience including experience in project management; direct response fundraising; marketing and communications; data management and reporting; donor relations; or an equivalent combination of education, training and experience.

• Excellent knowledge of strategies for integration of direct response activities with student call‑centre based fundraising.
• Excellent knowledge of direct mail, email marketing and on‑line giving strategies, and ability to generate or edit content and creative for multiple mediums.
• Excellent knowledge of multiple CMS and online giving platforms, with a preference for proficiency in Engaging Networks.
• Excellent knowledge of fundraising constituent record management (CRM) systems (e.g., Blackbaud, Sun Gard, Raisers Edge, Sales Force), with a preference for proficiency in Blackbaud CRM.
• Excellent knowledge of Microsoft Office suite, with strong proficiency in Excel.

At SFU, our goal is to ensure our people are valued and supported by promoting a healthy work‑life balance, professional growth and development, as well as a safe and respectful workplace. We offer temporary employees who belong in the Administrative & Professional Staff Association (APSA):

• Additional 7% pay in lieu of benefits and 8% vacation pay
• Employer paid extended health & dental plans
• Professional development funds (minimum contract period of 1 year)
• Hybrid‑work program for eligible positions

The assignment end date is June 19, 2026.

Please include your cover letter and resume in one attachment.

SFU is an equity employer and strongly encourages applications from all qualified individuals including women, Indigenous Peoples, visible minorities, people of all sexual orientations and gender identities, persons with disabilities, and others who may contribute to the further diversification of the university.

We are committed to ensuring that the application and interview process is accessible to all applicants. If you require any assistance or accommodations, please contact