National Sales Manager - Subsurface Technologies

National Sales Manager - Subsurface Technologies

Cansel helps clients capture, transform and manage data leading to increased field‑to‑finish efficiency and profitability.

Cansel is the largest radio detection dealer in Canada. We need a self‑motivated salesman with surveying or engineering experience; sales training will be provided. The role requires frequent travel – at least one week per month – and a presence in one of our main offices in British Columbia, Alberta, or Ontario.

As National Sales Manager – Subsurface Technologies Equipment, you will lead regional sales efforts across the Cansel Group, promoting and expanding market presence of utility locating tools and ground‑penetrating radar (GPR). The role drives revenue growth while maintaining gross‑profit targets, building customer relationships, mentoring the sales team, and aligning strategy with senior management and vendors.

• Knowledge of subsurface technologies with at least 3 to 5 years’ experience (a must have)
• Experience as a pipe & cable locator and/or managing a sales team (a must have)
• GPR, camera inspection tools & utility mapping solutions
• Proficiency in CRM software and sales analytics tools
• Ability to analyze market trends and develop data‑driven sales strategies
• Strong problem‑solving and technical consultation skills

• Bachelor’s degree in engineering, geology, business, or a related field
• Minimum 3–5 years of sales experience in the subsurface technologies or field consumables sector
• Proven ability to manage key accounts and develop new business opportunities
• Experience in contract negotiation, pricing strategies, and sales forecasting
• Strong communication, presentation, and leadership skills
• Willingness to travel as required
• Ability to develop and implement sales strategies to achieve revenue and growth targets
• Capacity to identify and cultivate new business opportunities within the subsurface technologies and field consumables market
• Maintain strong relationships with existing clients, providing technical expertise and support
• Conduct market research and competitor analysis to identify trends and business opportunities
• Provide regular sales forecasts and reports to senior management
• Represent the company at industry events, trade shows, and networking opportunities

• Competitive compensation package
• Uncapped commission incentives for the sales team
• Flexible extended health and dental benefits program
• Group life, short‑term disability, long‑term disability, AD&D, and critical illness insurance
• Access to an online pharmacy
• Company vehicle program for sales reps
• Employee referral program
• Book club program (we will buy any book that you feel would benefit your professional development)
• Free access to our online courses database
• Exclusive discount offers on shopping, sports, movies, travel and more through Perkopolis
• Preferred rates on gym memberships
• Preferred rates on personal insurance
• Generous long‑service reward program

Cansel is proud to be an equal‑opportunity employer and values a broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, or age.