Sales Coordinator

About Authentic Wine & Spirits Merchants

Authentic Wine & Spirits Merchants (AWSM) is one of Canada’s leading wine and spirits agencies, representing an exceptional portfolio of premium wines, spirits, and beverage brands from around the world.

As part of the Charton Hobbs Group, AWSM is committed to building strong supplier partnerships, delivering outstanding customer experiences, and creating opportunities for employees to grow within a collaborative and dynamic environment.

The Sales Coordinator, Western Canada plays a central role in supporting the regional sales team with reporting, analysis, sales operations, and event coordination. This position turns data into actionable insights, helps sales leaders plan and track priorities, and ensures requests involving marketing materials, events, tastings, and customer support are executed accurately and on time.

The role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities while working closely with Sales, Marketing, Logistics, and external partners.

Support the sales team’s in‑field execution by coordinating and consolidating sales team needs and opportunities, efficiently channeling them to Sales Managers and the Marketing Team using systems such as reports and meetings.

• Support Sales Team requests for marketing assets (e.g., sell sheets, backers, shelf talkers, window graphics, digital assets)
• Audit stock levels, assist with request forms, manage timelines, coordinate communication, and support delivery of materials
• Provide consolidated and organized field‑team feedback to the Marketing Team, including:
• Competitor activities
• Examples of successful AWSM activations
• Issues or opportunities related to AWSM products, activities, or materials
• Oversee the schedule of corporate and independent account tastings and ensure tasters have relevant information and materials
• Manage OCM evidence by collecting and providing in‑field execution support documentation from sales team activities
• Create and update weekly product allocation reports along with daily representative requests
• Review allocation reports with the team bi‑weekly to ensure allocations remain a priority
• Create and update weekly unable‑to‑ship reports and highlight areas of concern
• Collaborate with the Graphic Designer and Marketing Team to manage and reduce costs and waste associated with POS shipping

Coordinate operational processes and day‑to‑day support activities that help the sales team remain organized, informed, and effective.

• Manage XRM and internal target systems (CRM system training provided)
• Input quarterly targets in XRM
• Provide periodic updates across all markets
• Produce quarterly promotional summary sheets using PAWA Marketing Activity Reports
• Periodically, as directed by Sales Managers, calculate and report on Sales Team performance versus KPI and goals/targets
• Manage backend input in the Liquify third‑party system:
• Update bi‑weekly inventory reports
• Prepare monthly WPPs/TPRs
• Liaise with customer account teams to maintain accurate AWSM product information on retail e‑commerce sites
• Input Concur expenses and submit vendor invoices to Accounting
• Coordinate periodic 306/7/9 budget reports as guided by Provincial Sales Managers
• Help organize quarterly sales meetings and create presentation decks
• Provide administrative support, including:
• Phone coverage (as per office schedule)
• Holiday/OOO back‑fill support for some Reception/CHG front desk tasks as directed by the Manager
• Collaboration with Marketing, Operations, Finance, and other departments to support overall business objectives

Work with Provincial Sales Managers and the Western Canada Director of Chain Accounts to support sales growth through analysis that supports effective sales presentations.

• Perform analysis to identify sales insights and create meaningful business cases that support the development of quarterly sales objectives
• Build and update chain account LTO grids
• Track AWSM chain account flyer/newspaper advertisements
• Work with the Director of Chain Accounts and Provincial Sales Managers to produce reports and communications, including:
• Sales team updates:…