Western Sales Manager

Company Description

Our client is a large, renowned distributor serving a clientele composed of large entrepreneurs, institutions and industrial customers. Sales are conducted at a national level and their sales teams are deployed across Canada.

Reporting to the Vice President of Sales & Operations, the Sales Manager will be responsible for developing and implementing effective sales strategies, managing a team of sales professionals, and driving revenue growth in BC and Alberta. The role also includes developing and maintaining relationships with key clients and developing new business to drive growth.

• Develop and implement strategic sales plans to achieve company goals in the Western region.
• Analyze market trends, competitor activities, and customer needs to identify opportunities for growth.
• Recruit, train, and manage a high‑performing sales team.
• Set sales targets, objectives, and performance metrics for the team.
• Provide coaching, guidance, and support to ensure the team meets or exceeds sales targets.
• Cultivate and maintain strong relationships with key clients and partners in the Western region.
• Collaborate with the marketing team to develop targeted campaigns and promotions to drive customer engagement.
• Monitor and analyze sales performance metrics to identify areas for improvement.
• Prepare and present regular reports on sales performance, market trends, and competitor activities to senior management.
• Develop and manage the sales budget for the Western region.
• Ensure efficient allocation of resources to maximize sales and profitability.
• Collaborate with other departments, including marketing, finance, procurement and operation, to ensure a seamless customer experience.

• Bachelor’s degree in business or proven experience as a Key Account Manager.
• Familiarity with the BC and Alberta markets.
• University degree in business or proven experience as a Sales Manager.
• Experience in the Distribution and/or construction markets.
• Very comfortable with travelling.
• Proficiency with CRM and IT tools.
• Well‑developed negotiations and customer service skills.
• Natural team leader and proven motivator.
• Strong relationship building skills.
• Results oriented.
• High degree of autonomy and self‑organization.
• Strategic mindset with the capacity to see opportunities for growth.

Permanent position, full time. Competitive salary depending on experience: $110,000 to $140,000 base salary, 20% bonuses added. Insurances. Expenses for traveling paid by the employer. Vacation. Laptop and cell phone allowance. Pension plan coming soon.