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Content & Product Marketing Lead

Job in Burnaby, BC, Canada
Listing for: NETINT Technologies, Inc.
Full Time position
Listed on 2026-09-12
Job specializations:
  • Sales
    Marketing Communications
Salary/Wage Range or Industry Benchmark: 90000 - 130000 CAD Yearly CAD 90000.00 130000.00 YEAR
Job Description & How to Apply Below

About NETINT Technologies Inc.

NETINT Technologies is a developer of intelligent silicon solutions for data-intensive applications. Its Codensity portfolio enables enterprise, cloud data centers, and content providers to deploy high-performance applications that they can scale without limit while minimizing their data storage and processing costs. NETINT, founded by an experienced team of storage SoC veterans, is a Canadian venture-funded startup with R&D facilities in Vancouver and Toronto.

For more information, visit

Job Scope-Content&Product Marketing Lead

Todateover 1trillionminutes of video were encoded using NETINT Video Processing Units (VPUs). From cloud gaming and real-time interactive video to the massive live-streaming platforms, we are the engine under the hood of the modern video platform. And honestly? We're just getting started.

Wearelookingforararebreedofprofessional:aTechnical Content Producerwitha Product  Marketing soul. This isn’t a  fluffy  marketing role where you'll just be checking commas and managing freelancers. We need a storyteller who can go toe-to-toe with our engineers, understand the nuances of ASICs and video encoding, and then flip that knowledge into a high-converting narrative that makes a CTO say,  They get it. We need this .

What You'llDo(andhowwe'llbuildthisaroundyou)

We believe in playing to people’s strengths. While the core of this role is producing world-class content, we want you to have a hand in the  Why  and  How  of our content strategy. Which means you'll do the following things:

  • Masterthe Message:
    You will take ownership of our technical value propositions. You aren't just writing about features; you're defining our position in the market.
  • Bridgethe Technical Gap :
    You'll translate complex engineering specs into clear, compelling content. You will become (or already are) an expert in video encoding, transcoding, and streaming architectures.
  • Drive Product Strategy :
    You'll work closely with the management team to support our Go-To-Market (GTM) strategies, ensuring our messaging aligns with the actual pain points of our customers.
  • Bethe Creative Engine :
    From video scripts and deep-dive white papers to sales decks and social snippets, you'll be the primary architect of our external voice.
  • Competitive Intelligence:
    You'll help us keep an eye on the horizon, understanding the competitive landscape to ensure our content highlights our unique technical advantages.
About You
  • You'rea Technical Creative :
    You love the challenge of making a complex hardware-software integration sound like the most exciting thing on the planet.
  • No Fluff Allowed :
    You prefer data over buzzwords. You write for clarity, impact, and action.
  • Curiosity is Your Superpower :
    If you don't know how a specific codec works today, you'll be an expert on it by next Tuesday.
  • Flexible&Scrappy:
    You thrive in  ambiguity . You're comfortable wearing different hats and helping a lean, fast-moving team win.
  • AFinisher:
    You don't just have great ideas; you execute them. You enjoy the  doing  as much as the  thinking .
  • YouareAIFirst:
    You don't believe that  AI is killing the craft of writing,  instead you embrace the superpower that is AI when an expert wordsmith leverages the power of an LLM.
Your Toolkit
  • Expert Writing&Messaging:
    The ability to craft narratives that pull readers in and drive them to take action.
  • Video Ecosystem Knowledge :
    Deep familiarity (or a very fast learning curve) with video streaming, encoding (H.264, HEVC, AV1), and cloud infrastructure.
  • Product Marketing Instincts :
    Experience in B2B positioning, sales enablement, and understanding  Idea l Customer Profiles  (ICPs).
  • Project Management:
    Experience tracking content life cycles from ideation to ROI analysis (Hubspot experience is…
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