Sr. Product Manager - Portable Audio

Job Description

This individual functions as an entrepreneur, propelling sustainable and lucrative growth beyond market norms within their product category. Serving as the customer advocate, the Product Manager is entrusted with global turnover and margin duties for the product segment. The role encompasses overseeing the entire lifecycle of the product portfolio, portfolio management, new business creation, market introduction processes, and eventual product discontinuation for Electro‑Voice portable sound, a major revenue contributor for the Communications Systems Division of Bosch Security Systems.

• Manage global product portfolio and evaluate market potential for new products.
• Manage the product portfolio life cycle.
• Analyze relevant market and market trends and identify end‑user / customer needs.
• Monitor competitive products and conduct regular benchmarking exercises.
• Identify, document, and prioritize product, customer, and market requirements.
• Define target markets and generate market data including in‑depth analysis of competitors, pricing, positioning, etc.

• Scrutinize the market landscape and implement strategies to enhance market presence across the portable speaker segment.
• Set global pricing strategy to meet revenue and profitability goals.
• Propose a product segment budget to ensure success.
• Conduct voice of customer and end‑user feedback sessions as needed.
• Provide financial and technical justification for product selection and definition, prioritizing product development plans and assessing financial requirements and potential return on investment.
• Collaborate with engineering regarding packaging of features, cost estimates, or requirements, physical and mechanical look and features of products.

• Initiate the product development process and define commercial requirements and product specification documents, providing support throughout all procedural stages.
• Work with external third parties to assess partnerships and licensing opportunities.
• Lead cross‑functional teams to create products and manage the product development process from concept through development and manufacturing.
• Ensure product data sheets, user manuals, and necessary documents accurately reflect specifications and capabilities.

• Define price strategy for new products following a value‑based pricing process.
• Own product messaging, positioning, features, benefits and USPs for end‑users and customers.
• Partner with sales and marketing to prepare and deliver presentations and materials that educate sales personnel and customers on product functionality and features.
• Participate in key sales and voice‑of‑customer situations as required.
• Create, author, publish and disseminate marketing collateral to all relevant parties both external and internal.
• Work with internal teams to plan trade shows and create effective demonstrations; attend trade shows such as Info Comm, NAMM, Prolight + Sound, etc.; train sales force, dealers and rep firms on product capabilities and features.

• Communicate technical requirements and features to engineering staff and sign off on all Engineering Change Orders.
• Develop and manage product mid‑life correction or end‑of‑life strategies as appropriate.
• Monitor market acceptance, track revenue and profit performance.
• Identify partnering opportunities for complementary third‑party products to broaden the product line.
• Negotiate contracts and licenses for new technologies or products.

• Meet with procurement and inventory control staff to coordinate product build and sales forecasts.
• Adjust forecasts and schedules based on build capability and current sales activity.

• Bachelor’s degree with 5‑10 years experience in product management or equivalent education and experience.
• Professional audio industry knowledge and experience with MI retail and portable PA speaker systems.
• Knowledge of key marketing principles and demonstrated ability to apply them in a business environment, including analysis of…