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Director, Player Loyalty and Promotions

Job in Burr Ridge, Cook County, Illinois, USA
Listing for: Accel Entertainment, Inc.
Full Time position
Listed on 2026-11-04
Job specializations:
  • Entertainment & Gaming
    Event Management & Planning, Casino & Gaming
Salary/Wage Range or Industry Benchmark: 140000 - 160000 USD Yearly USD 140000.00 160000.00 YEAR
Job Description & How to Apply Below
About Us

Accel Entertainment, Inc. (NYSE: ACEL) is a growing provider of locals-focused gaming and one of the largest terminal operators in the United States, supporting more than 29,000 electronic gaming terminals in nearly 4,700 third-party local and regional establishments and 20 self-operated gaming locations across ten states. Through exclusive long-term contracts, Accel serves licensed non-casino locations including bars, restaurants, convenience stores, truck stops, gaming cafes, and fraternal and veteran establishments.

About

Us

Accel Entertainment, Inc. (NYSE: ACEL) is a growing provider of locals-focused gaming and one of the largest terminal operators in the United States, supporting more than 29,000 electronic gaming terminals in nearly 4,700 third-party local and regional establishments and 20 self-operated gaming locations across ten states. Through exclusive long-term contracts, Accel serves licensed non-casino locations including bars, restaurants, convenience stores, truck stops, gaming cafes, and fraternal and veteran establishments.

About

Us

Accel Entertainment, Inc. (NYSE: ACEL) is a growing provider of locals-focused gaming and one of the largest terminal operators in the United States, supporting more than 29,000 electronic gaming terminals in nearly 4,700 third-party local and regional establishments and 20 self-operated gaming locations across ten states. Through exclusive long-term contracts, Accel serves licensed non-casino locations including bars, restaurants, convenience stores, truck stops, gaming cafes, and fraternal and veteran establishments.

Accel provides its local partners with a turnkey, full-service, capital-efficient gaming solution that encompasses manufacturing, content, payments, loyalty, 24/7 customer service, data analysis and reporting, and cash logistics. The Company’s racino, Fairmount Park - Casino & Racing, features live racing, electronic gaming machines, live table games, food and beverage amenities, and pari-mutuel betting.

Job Description DUTIES AND RESPONSIBILITIES Loyalty Strategy & Program Management
  • Set loyalty strategy:
    Develop and execute the player loyalty strategy, including program design, member acquisition, tier structure, points and rewards, VIP benefits, lifecycle communications, and reactivation.
  • Grow program performance:
    Build, manage, and continuously improve loyalty programs that increase enrollment, active-member engagement, visitation, play frequency, retention, and player lifetime value.
  • Establish governance:
    Set program policies, controls, and service standards that ensure a consistent, compliant, high-quality player experience across locations and channels.
  • Technology and vendors:
    Partner with technology and vendor teams to define business requirements, enhancements, and ensure adoption and data quality.
Promotions & B2C Demand Generation
  • Drive promotions:
    Develop and execute promotions, player events, and targeted offers that generate qualified consumer leads, convert prospects to loyalty members, and deliver measurable incremental revenue.
  • Lead B2C lead generation:
    Run acquisition strategies across digital, on-property, partnership, and direct-marketing channels, optimizing the funnel from awareness through enrollment, activation, and repeat play.
  • Plan offers and testing:
    Create promotional calendars, offer strategies, and test-and-learn plans that balance player value, revenue growth, brand experience, and ROI.
  • Deliver campaign assets:
    Partner with Creative, Digital, and Operations to deliver accurate, timely consumer-facing messaging, offers, and point-of-sale materials.
B2C Sales Enablement & Player Experience
  • Enable customer-facing teams:
    Provide tools, training, playbooks, and campaign materials that help teams clearly…
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