Senior Financial Analyst

Description

Location:
Westerville, OH (Hybrid – 4 Days Onsite / 1 Day Remote)

About , Inc.

For more than 45 years, , Inc. has helped customers celebrate, connect, and express themselves through thoughtfully curated gifts and experiences. Our family of brands include , Harry & David, Cheryl’s Cookies, Personalization Mall, The Popcorn Factory, Shari’s Berries, Wolferman’s Bakery, and more.

We're continuing to invest in technology, digital transformation, and Agile delivery practices to support our growing business. This is an opportunity to join a collaborative PMO organization and make a direct impact on how our technology teams deliver value across the enterprise.

The Senior Financial Analyst - Revenue & Merchandising is a key member of the Merchandise Finance team and serves as the primary finance business partner supporting the organizations across multiple brands with emphasis on the Food Brands: (Cheryl's Cookies, The Popcorn Factory, and 1-800-Baskets)

This position is responsible for developing budgets, forecasts, financial models, reporting, and business analyses that support profitable growth and informed decision making. The Senior Financial Analyst will translate merchandising, pricing, promotional, and sales strategies into financial outcomes while partnering closely with cross-functional leaders to identify opportunities, mitigate risks, and improve forecast accuracy.

The ideal candidate combines strong financial acumen, advanced analytical skills, and a collaborative business partnership approach within a fast-paced, highly seasonal eCommerce environment.

• Lead monthly forecasts, annual budgets, and long-range planning activities for assigned brands.
• Develop and maintain driver-based financial models supporting demand, revenue, average order value (AOV), product mix, promotional activity, gross margin, and contribution margin.
• Partner with merchandising team to translate business initiatives into financial plans.
• Support monthly forecast updates by identifying risks, opportunities, and changes in business assumptions.

• Prepare weekly and monthly financial reporting and variance analyses comparing Actuals to Forecast, Budget, and Prior Year.
• Provide actionable insights into sales performance, promotional effectiveness, pricing decisions, assortment changes, customer demand, and margin performance.
• Evaluate financial impact of merchandising initiatives, promotional calendars, pricing strategies, and new product launches.
• Perform scenario modeling and sensitivity analyses to support strategic decision making.
• Assist in development of business cases and ROI analyses for new initiatives.

• Develop and maintain recurring management reports, KPI dashboards, and executive presentations.
• Monitor key operating metrics including:
  • Net Sales
  • Orders
  • Average Order Value
  • Product Mix
  • Promotional Performance
  • Gross Margin
  • Variable Gross Profit
  • Contribution Margin
• Identify emerging trends and proactively communicate risks and opportunities to business leaders.

Partner closely with:

• Merchandising
• Finance Leadership
• Marketing
• Inventory Planning
• Supply Chain
• Accounting
• Corporate Finance
• Ensure alignment between operational assumptions and financial forecasts.
• Support month-end close activities and collaborate with Accounting on variance explanations and accrual reviews.

• Continuously improve forecasting methodologies, financial models, reporting automation, and analytical tools.
• Identify opportunities to improve forecast accuracy, reporting efficiency, and data quality.
• Assist with implementation of new reporting capabilities and planning tools.
• Supp…