Manager, Brand & Marketing Activation

Description

The Manager, Brand and Marketing Activation will craft and implement marketing activation to help propel Power Stop towards exponential growth. They will lead brand-building and demand generation activities, keeping the consumer at the heart of all we do. This requires a rich background in marketing activation (media, social, experiential), a data-first mindset, and a relentless pursuit of optimization towards business goals.

In addition to a focus on strategy and activation, the ideal candidate will partner with creative peers and external partners on branding and messaging to create an amazing, connected, and seamless consumer experience. This includes ensuring our brand and product stories are told across the ecosystem, from our own website to owned and earned social content, through mass media partners, and with online retailers.

This position requires excellent communication skills and a partnership mindset to work collaboratively with Marketing peers, Channel Sales teams, Product & Engineering, Finance, and other key stakeholders. The Manager, Brand and Marketing Activation will report to the Chief Marketing Officer of Power Stop and will manage our media and website agency of record.

• Drive business growth for our brand, leveraging our unique positioning to deliver on nuanced consumer needs, circumstances, and occasions
• Build understanding of audience segments and optimal ways to connect with them through various touchpoints
• Build a strategic development of a comprehensive marketing plan to drive awareness, conversion, and loyalty

• Lead marketing activation, from strategy to implementation and relentless measurement plus optimization; providing direction across Paid Media (traditional, digital, social, performance marketing, branded integrations)
• Leverage data and analysis to optimize our marketing mix continuously; establish and manage an annual marketing budget that adapts to unique opportunities and dynamic market conditions
• Partner in building a content strategy and marketing calendar so that our customers love engaging with us, and so our internal team has a roadmap to follow
• Relentlessly focus on optimization in everything we do; implement continuous testing and learning
• Continually optimize for agreed-upon KPIs and drive qualified site traffic to  using both paid and SEO tactical levers
• Enhance  content and UX with internal and external partners to maximize site impact
• Manage media budgets and direction to agency partners for annual and monthly spend and goals, along with streamlined reporting on results

• Direct agency partners in annual planning, weekly performance management, continuous improvement, and accountability for ensuring marketing and advertising success
• Communicate effectively with all levels of the organization in a simple and concise fashion
• Develop a strong partnership with Customer Service to create a holistic view of Voice of Consumer.

• 5+ years of experience in marketing and strategy with emphasis on digital/performance marketing
• Proven results and success while managing marketing & media budgets of $5+ million across tactics
• Strategic thinker with the ability to translate business needs into tactical media initiatives
• Deep understanding of various media platforms, ad formats and mix, targeting capabilities, and attribution methodologies and best practices
• Deep experience with traditional, digital, and performance marketing tactics – directly planning, executing, measuring, and optimizing across media channels to drive results
• Leverage data and analysis to optimize our marketing mix continuously; establish and manage an annual marketing budget that adapts to unique opportunities and dynamic market conditions
• Strong leadership and management skills with the ability to inspire and motivate external agency partners and communicate effectively with internal executive leaders
• Strong comfort with measurement approaches and tools (media KPIs, Google Analytics, Power BI)
• Bias towards action, rolling up sleeves, being scrappy,…