Sales and Marketing Coordinator

The Sales & Marketing Coordinator supports lead generation, business development, and marketing initiatives that drive company growth. This hybrid role combines sales outreach, CRM management, trade show engagement, and digital marketing support. The position is based in Butler, NJ and requires 3 in-office days per week for candidates within 30 miles.

• Support the sales team by generating, qualifying, tracking, and reporting on inbound and outbound leads
• Engage with prospects via phone, email, events, and trade shows to gather information and identify sales opportunities
• Manage CRM activities including lead entry, updates, follow-ups, reporting, and pipeline tracking
• Track lead sources, conversion metrics, and overall sales activity performance
• Assist in the preparation of sales materials, presentations, and proposals
• Collaborate with sales leadership to align marketing initiatives with revenue and growth goals
• Actively sell to prospects, manage the sales process from lead to close, and earn commission on generated revenue

• Serve as the primary liaison with external marketing partners, tracking campaign progress and deliverables
• Plan, coordinate, and execute marketing campaigns in partnership with sales and external vendors
• Create, curate, and manage company content from concept to publication, including blogs, case studies, videos, and photography
• Maintain and update blogs and case studies based on industry trends and relevant topics
• Promote company initiatives and activity to internal teams and external audiences
• Leverage social media to increase brand awareness, support sales initiatives, and grow targeted audiences by industry and geography
• Innovate and execute digital marketing campaigns and brand initiatives aligned with business objectives
• Identify, evaluate, and recommend trade shows, sponsor ships, and industry events
• Coordinate logistics and travel for trade shows, client interactions, and external events
• Represent the company at trade shows and industry events to initiate conversations and capture leads
• Monitor competitor activity and identify market opportunities
• Analyze and report on marketing performance metrics, including campaign effectiveness, engagement & growth
• Interpret Google Analytics and SEO performance data to identify opportunities for improved lead generation

• Marketing initiatives consistently support qualified lead generation and sales pipeline growth
• Actively engage in selling, converting qualified leads into closed business, meeting or exceeding individual sales and commission goals
• Sales teams receive timely, accurate, and well-documented leads that enable effective follow‑up
• Trade shows and events produce meaningful prospect engagement, qualified leads, and actionable follow‑ups
• CRM data is consistently accurate, up to date, and supports reliable reporting and sales forecasting
• The coordinator operates as a trusted, proactive partner to sales leadership, contributing to alignment between marketing and revenue goals

• Strong sales mindset with a passion for building relationships and closing opportunities
• Confident communicator comfortable speaking with prospects, clients, and executives
• Ability to connect marketing activity to sales outcomes
• Excellent writing, communication, and presentation skills (samples may be requested)
• Highly organized with strong follow‑up and time‑management skills
• Comfortable working toward goals, deadlines, and performance metrics
• Self‑motivated, competitive, and resilient
• Professional demeanor in both virtual and in‑person environments
• Adaptable and solution‑oriented when priorities shift
• Enjoys learning and continuous improvement
• Able to work independently while collaborating cross‑functionally
• Adheres to Anserve’s core values

• Experience supporting or working closely with marketing teams preferred
• Familiarity with CRMs, lead tracking, or sales pipelines strongly preferred
• Working knowledge of digital marketing, SEO, and analytics is a plus

• Salary range: $45,00…