Head of Marketing

Lendwise Mortgage Inc. is a California-based mortgage banking company building a tech-differentiated

lending platform. The company has built production systems around AI document processing, compliance

support, Encompass and Optimal Blue workflows, borrower-facing rate quotes and pre-approvals, secure

uploads, LO recruiting/onboarding, Google review workflows, and Artemis, a portfolio retention engine that monitors funded loans for refinance opportunities. This role is responsible for turning that operational substance into market demand from two audiences: borrowers/realtors looking for a better mortgage experience, and producing loan officers looking for a better

platform.

This is a full-time, on-site role based in Calabasas, CA for a Head of Marketing. The Head of Marketing will lead the development and execution of marketing strategies, oversee market research initiatives, manage public relations efforts, and collaborate with the sales team to drive growth. This role requires strategic planning, resource allocation, analysis, and leadership to elevate Lend Wise's brand presence and marketing success.

Own the Lendwise messaging framework for borrower acquisition, realtor/referral partner trust, LO

recruiting, and internal LO enablement.

Translate platform advantages into plain language: faster pre-approvals, cleaner files, stronger retention,

pricing competitiveness, marketing support, and real human operations behind the technology.

Define 3-5 recurring content pillars across founder-led content, borrower education, LO recruiting,

market commentary, operational proof, and tasteful industry humor.

Set quarterly campaign priorities by market, channel, audience, and business objective.

Lead the Content Producer / Video Editor, Performance Marketing + SEO Manager, and LO Recruiting

Run the weekly editorial calendar, campaign review, recruiting pipeline review, and Friday executive

report.

Prioritize team workload so urgent creative requests do not crowd out measurable borrower and

Own the borrower acquisition strategy across licensed-state PPC pods, SEO/GEO content, local SEO,

landing pages, review flows, and nurture.

Approve offers, landing pages, ad copy, keyword priorities, and test plans before launch.

Ensure borrower campaigns optimize toward qualified applications, locked loans, funded loans, and

margin, not raw lead volume.

Define target LO profiles by production volume, geography, company, product mix, and strategic fit.

Own the content sequence and paid amplification strategy that moves LOs from awareness to

founder/CSO conversation.

Review top target accounts weekly and coordinate founder/CSO follow-up strategy.

Maintain a documented approval flow for ads, landing pages, email, SMS, videos, captions, social posts,

testimonials, LO profile pages, and co-branded materials.

Coordinate with compliance/legal on TILA/Reg Z, RESPA, Fair Housing, ECOA, CAN-SPAM, TCPA,

NMLS, DRE, DFPI, testimonials, and record retention.

Require NMLS identifiers, Equal Housing language/logos, state disclosures, and rate/fee DISCLAIMERS where applicable.

6+ years of growth, demand generation, brand, or marketing leadership experience, with at least 2 years

in mortgage, real estate, fintech, SaaS, or regulated financial services.

Hands‑on operator capability: you can write, edit, brief creative, read paid campaign performance, shape

a landing page, and work in a CRM.

Strong understanding of borrower acquisition and B2B recruiting/sales enablement funnels.

Working knowledge of mortgage marketing compliance and the judgment to elevate instead of

guessing.

Comfort leading founder‑led…