Trade Development Manager

Company

Southern Glazer's Wine & Spirits

Location

Calgary

Other

Sales

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family‑owned business with deep roots dating back to 1933.

Southern Glazer's is proud of its well‑earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full‑time benefits‑eligible employee, you can participate in the Group Flexible Benefits Plan and the Registered Retirement Savings Program (RRSP). The Benefits Plan includes comprehensive medical, dental, vision, disability, and life insurance coverage. We also offer wellness initiatives, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Southern Glazer's offers a competitive compensation package with expected first year total earnings between $72,000 - $82,000 per year. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy‑in
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to management teams
• Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
• Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize various available analytic tools (Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities — consumer shifts/trends, channel dynamics, key account dynamics, etc.

• Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
• familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
• Support POS / VAP planning and buys
• Coach, direct, and counsel team on overall performance; define expectations and monitor progress
• Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
• Perform other job‑related duties as assigned

• Bachelor's degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto‑liability insurance by state laws
• Overnight travel as required
• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of applicable state regulations and adult beverage market dynamics
• Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation…