National Sales Manager

Uniform Works, powered by GALLS, delivers customized uniform and program management solutions designed to keep teams professional, compliant, and mission-ready. Backed by GALLS’ national reach and expertise, Uniform Works combines streamlined ordering, tailored service, and high-quality products to support organizations across public safety, healthcare, and corporate environments.

Uniform Works, powered by GALLS is seeking a National Sales Manager. This role will be responsible for driving national sales strategy, leading and developing a high-performing sales team, and expanding key customer relationships. The ideal candidate brings strong leadership, business development expertise, and a proven ability to deliver consistent revenue and margin growth.

• Develop and execute national sales strategies to achieve revenue, margin, and market share growth targets.
• Establish annual, quarterly, and monthly sales goals and ensure alignment across regions and sales teams.
• Identify new business opportunities, emerging markets, and strategic partnerships to accelerate growth.
• Monitor performance metrics and adjust strategies to optimize results.

• Lead, coach, and develop a team of outside sales representatives and account managers across Canada.
• Foster a high-performance, accountability-driven culture focused on results and customer success.
• Provide ongoing feedback, training, and mentorship to enhance sales effectiveness and professional growth.
• Partner with HR and leadership to recruit, onboard, and retain top sales talent.

• Build and maintain executive-level relationships with key national and regional accounts.
• Support the sales team in closing complex deals, contract negotiations, and large-scale opportunities.
• Act as a senior escalation point for customer needs, ensuring high levels of satisfaction and retention.
• Drive strategic account planning and long-term partnership development.

• Oversee RFI/RFP strategy and execution, partnering with Contract Management and Sales teams to secure new business.
• Lead negotiations for national contracts and multi-year agreements.
• Ensure successful onboarding and implementation of key accounts, including product solutions and operational alignment.

• Work closely with Inside Sales, Customer Service, Operations, and Product teams to ensure alignment and execution.
• Provide insights into customer needs, market trends, and competitive intelligence to inform product and pricing strategies.
• Collaborate on forecasting, budgeting, and business planning with senior leadership.

• Stay current on industry trends, regulatory changes, and advancements in uniforms, duty gear, and body armour.
• Represent Uniform Works at industry events, trade shows, and conferences.
• Analyze competitive landscape to identify risks, opportunities, and differentiation strategies.

• Bachelor’s Degree in Business, Sales, Marketing, or related field preferred
• 5–10+ years of progressive sales experience, including sales management and leadership
• Proven track record of driving revenue growth and leading high-performing sales teams
• Experience in B2B sales, preferably within uniforms, apparel, equipment, or public safety sectors

• Strong leadership, coaching, and team development capabilities
• Strategic thinker with the ability to translate vision into actionable plans
• Exceptional communication, presentation, and negotiation skills
• Results-driven with strong business acumen and financial understanding
• Ability to influence and build relationships at executive and operational levels
• Strong problem-solving and decision-making skills in complex environments

• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook) and CRM systems
• Valid Driver’s License required
• Frequent travel required (national travel across Canada)

• Excellent medical/dental and vision coverage— Eligible 1st day of the month after start date
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• Generous employee discount
• Vacation and Personal Time
• Paid Holidays
• Tuition reimbursement

EOE/Disability/Veterans