Content Creator, Social Media Marketing

Overview

We’re partnering with a fast-growing D2C startup in Calgary that’s building a high-performance, video-first content engine and we’re looking for a highly creative, performance-minded Content Creator to help lead that evolution.

This is not a traditional social media role. We’re looking for someone who understands how content drives growth: someone who knows how to create short-form videos that hook attention instantly, feel native to Tik Tok and Reels, and ultimately drive engagement, clicks, and conversion. You’ll play a key role in helping the brand evolve from primarily static paid ads into a scalable, high-volume content machine as the company expands into new markets across North America.

• Create high-volume short-form video content for Tik Tok, Instagram and Meta reels, You Tube Shorts
• Develop paid social creative designed to drive performance and conversion
• Generate hooks, concepts, scripts, and creative variations at scale
• Create content that feels organic, platform-native, and trend-aware
• Collaborate closely with growth and marketing teams to test and optimize creative performance
• Help build scalable content production systems and workflows
• Coordinate creators, talent, or contributors for content shoots when needed
• Experiment with AI-assisted creative tools and emerging content formats
• Stay on top of trends, platform shifts, and winning ad creative styles

• 3–5 years of experience creating high-performing short-form content
• Deep understanding of Tik Tok, Reels, and platform-native storytelling
• Strong instincts for hooks, pacing, storytelling, and conversion-focused creative
• Experience developing content for paid social campaigns
• Ability to move quickly and produce content at scale
• Strong understanding of what makes content convert — not just look polished
• Comfortable both creating content yourself and collaborating with creators or contributors
• Self-starter mentality with strong ownership and initiative

• UGC creator management
• AI video/content tools (Hey Gen, AI-assisted video workflows, etc.)
• Cap Cut, Final Cut, Premiere Pro, or similar editing tools
• On-camera comfort or willingness to occasionally appear in content
• Experience building or scaling content systems/processes