Content & Media Specialist - Brand

Job Description

Our EdTech client based in Calgary, AB is looking for a Content & Media Specialist.

• Own and operate the content engine, from ideation to publishing, with a focus on high-volume, high-performing short-form content.
• Develop repeatable content systems: generate hooks, formats, and scripts at scale (e.g. 10 hooks × 10 formats × 10 variations).
• Identify, source, and coordinate talent (creators, instructors, students) to produce compelling, authentic content).
• Stay close to trends, platform shifts, and viral formats adapting them into high-converting content.
• Work closely with the paid media team to test content as ads and scale what converts into leads and enrollments.
• Build a strong content pipeline to support expansion into key U.S. markets (e.g. Texas, Florida).
• Produce content that competes with the top 1% of creators in our category.

• 2–5+ years experience creating and publishing high-performing short-form content (Tik Tok-first mindset).
• Proven ability to create content that doesn’t just get views — but drives action (clicks, leads, conversions).
• Strong instincts for hooks, storytelling, and what makes content compelling in the first 1–3 seconds.
• Strong foundation in copywriting, you understand how to write to capture attention, build curiosity, and drive action.
• Experience sourcing and managing talent or creators for content production.
• Strong writing skills, especially for short-form scripts and direct-response style ads.
• Highly execution-focused, you are a builder and publisher first, not just a strategist.
• You have a portfolio of content you’ve created or helped produce, and can clearly speak to what worked and why.
• DTC growth experience is a plus.

• If you focus primarily on brand storytelling without thinking about conversion.
• If you prefer long timelines over rapid testing and iteration.
• If you’re not comfortable shipping content frequently and learning from performance.
• If you don’t have a strong point of view on what makes content “work.”

• Competitive compensation in line with skills and experience.
• Ownership and creative freedom, you’ll shape the voice and output of our content engine.
• A small, fast-moving team where your ideas and performance make a massive impact.
• The opportunity to build a media engine from the ground up.
• Competitive health and dental benefits plan (massage, physio, vision, etc.).
• Catered team lunches every Friday.
• Access to a private gym at the office.