Director of Sales

Director of Sales
Are you a strategic sales leader who thrives in a growth-driven environment? We are seeking a Director of Sales to lead a national sales team and drive market expansion for a company that designs and delivers innovative outdoor spaces that bring communities together. This role is a key member of the strategic leadership team and is responsible for developing a high-performance sales culture, executing modern sales strategies, and delivering sustainable revenue growth.

What You’ll Do

Design and execute data-driven sales strategies to exceed annual revenue goals and expand market share

Lead, coach, and grow a high-performing national sales team to achieve consistent success

Structure and optimize compensation programs, workflows, and sales processes to increase productivity and sales velocity

Build long-term partnerships with customers and distribution partners

Oversee forecasting for revenue, sales volume, and profitability across product lines

Drive full adoption and optimization of the CRM platform to ensure pipeline visibility and enhance lifecycle management

Implement standardized methodologies for lead qualification, opportunity tracking, and account management

Utilize market analytics and CRM insights to identify trends, improve win rates, and guide strategic planning

Manage revenue and expense budgets aligned with business objectives

Collaborate closely with marketing, operations, and product teams on shared initiatives

Champion a culture of accountability, excellence, and customer-centricity

Who You Are

A proactive leader with 10+ years in sales management
, including 5+ years in a senior leadership role

Track record of consistently achieving or exceeding revenue targets

Expert in pipeline management, forecasting, and enterprise-level CRM usage

A builder of high-performance teams who attracts and develops top talent

Skilled communicator and negotiator with strong business acumen

Disciplined, data-driven, and capable of managing competing priorities

Adept at identifying new market opportunities, distribution strategies, and product expansions

Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)

Your Key Success Metrics

Revenue and order growth vs. business plan

Gross profit performance

Lead conversion rates (MQL → SQL → close)

Pipeline health and sales velocity

Team development and performance outcomes

Budget and expense management accuracy

What Sets This Opportunity Apart
You’ll have the autonomy to innovate, build, and lead—while helping shape the future of recreation-focused environments across Canada. This is an opportunity to directly influence brand growth, sales strategy, and customer experience on a national scale.