Director, External Affairs & Communications

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At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in Canada. As the provincial destination management organization, we’ve embraced an ambitious goal: doubling Alberta’s tourism sector to $25 billion in annual visitor spending by 2035. This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors, driving sustainable economic growth while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage.

Role Summary
Reporting to the Vice President, Strategy, Research & Communications, the Director, External Affairs & Communications is a senior leadership role responsible for leading Travel Alberta’s external affairs and communications functions, including stakeholder relations, government engagement, organizational positioning, and media relations strategy.

The Director strengthens Travel Alberta’s influence, credibility, and stakeholder confidence across Alberta’s tourism ecosystem, advancing the organization’s mandate to grow the value of tourism through strong partnerships with government, industry, Indigenous communities, destination organizations, and key tourism stakeholders provincially, nationally, and internationally.

The role provides strategic oversight of external affairs, communications, and media relations to ensure Travel Alberta maintains a clear, consistent, and trusted voice with government, industry, media, and the broader tourism sector.

A primary focus of the position is leading and developing a high-performing team responsible for external affairs, stakeholder engagement, communications strategy, media relations support, and executive engagement activities. The Director is accountable for building team capability, fostering a high-performance culture, and ensuring clear priorities, accountability, and alignment with organizational goals. Corporate communications and executive engagement activities, including events, are supported through specialized team members and overseen strategically to ensure alignment with organizational priorities and stakeholder impact.

Working closely with internal partners across Strategy, Research & Communications, Destination and Commercial Development, Investor Relations, and Brand & Content, the Director ensures integrated planning and coordinated execution of external engagement and communications strategies.

This role requires strong political acuity, exceptional leadership capability, sound judgment, and the ability to operate effectively in complex, high-profile environments.

Key Responsibilities
1. External Affairs & Stakeholder Relations:

• Lead the development and execution of Travel Alberta’s external affairs strategy, with primary focus on government shareholder relations, stakeholder engagement, and industry partnerships.
• Build and sustain trusted relationships with government ministries, agencies, tourism operators, industry associations, destination organizations, Indigenous communities, municipalities, and other key stakeholders.
• Provide strategic counsel to the Vice President, President & CEO, and Executive Team on stakeholder engagement, government relations, and external positioning.
• Represent Travel Alberta in senior-level meetings, consultations, industry forums, and strategic engagements as required.
• Monitor the external environment and identify emerging issues, risks, and opportunities that may impact Travel Alberta’s mandate, priorities, or stakeholder confidence.
• Advance coordinated engagement strategies that strengthen alignment across Alberta’s tourism ecosystem and support sector growth.

• Provide strategic leadership for Travel Alberta’s internal and external communications strategy, ensuring alignment with organizational priorities, stakeholder needs, and tourism growth objectives.
• Guide the development of organizational messaging, positioning, executive communications, and key narratives that support…