VP Demand Generation at Sidetrade

Lead Sidetrade’s demand generation efforts globally, driving pipeline growth in Europe and North America. This executive role focuses on strategy, execution, and building a high-performing team.

As the VP of Demand Generation at Sidetrade, you will develop integrated marketing programs that fuel pipeline and accelerate revenue growth. Your leadership will span digital marketing, ABM tactics, and collaboration with sales, ensuring alignment on targets and campaign effectiveness. You will manage the marketing technology stack and deliver robust metrics reporting, holding accountability for key performance indicators.

Key Responsibilities:

• Own global demand generation strategy for pipeline growth

• Build a high-performing team in digital and content marketing

• Collaborate with Sales on pipeline targets and campaigns

• Define and execute multi-channel integrated marketing campaigns

• Manage demand generation budget for optimal impact

Requirements:

• 8+ years in B2B SaaS marketing, 3 years in demand generation leadership

• Proven success in scaling pipeline and revenue in SaaS

• Expertise in multi-channel demand generation tactics

• Strong ABM experience with enterprise accounts

• Proficiency in Marketo, Salesforce, and analytics tools

Drive innovation and revenue impact with Sidetrade’s demand generation leadership while shaping marketing excellence.
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