Associate Marketing Manager, Product & Innovation

YOUR DAILY MISSION

Bring our brand to the world, through strategic marketing initiatives and innovative product development!

We’ve been making kick‑ass coffee for over 25 years.

We’re Canada’s #1 selling Whole Bean coffee. All our coffee is Organic and Fairtrade, roasted right in the Canadian Rocky Mountains smack dab in the middle of nowhere.

And it’s not just our coffee that’s good. We’ve been recognized as one of the Best Workplaces in Canada by Great Place to Work since 2015. We work hard and have fun. That’s how we roll.

You love innovation. You love brand. You love insights. You know how to bring these all together to support marketing initiatives. And this ain’t your first rodeo! You’ve led successful marketing projects before. Product marketing and innovation is your jam. You’re creative & have exceptional story‑telling chops. You’re a go‑getter who drives projects forward, never sitting back and waiting for things to happen.

You’re passionate about marketing and pride yourself on being connected to current events and trends. You learn quickly, absorbing info like a sponge, and you set out to deliver kick‑ass projects and tasks on time, every time. Woah, is this… fate?

Grow the Kicking Horse Coffee Brand across North America. We are hiring an Associate Marketing Manager, Product & Innovation to work with our marketing team to execute strategic plans, develop insights, and provide support to our sales teams. You will work with cross‑functional teams and the marketing team to ensure our priority projects stay on track. Using your smart‑ass branding skills, intentional planning, insight experience, and a hint of cheekiness, you will be responsible for the following:

Product Marketing

• Support the creation of KHC’s first‑ever Product Marketing strategy, building clear guidelines for bringing our product philosophy & RTBs to life
• Build toolkit of disruptive & ownable product marketing assets
• Act as internal product marketing expert, proactively seeking opportunities to integrate product marketing best practices into all brand communications
• Lead product marketing communications for all new product launches, ensuring impactful & consistent messaging across all channels.
• Champion our product both internally & with external partners to ensure that product RTBs are communicated in a compelling & consistent way across all channels & consumer touchpoints
• Stay connected to industry trends & best practices to ensure KHC’s product marketing breaks through vs. our competitors
• Lead the planning and execution of disruptive innovation initiatives, aligned with company goals; from developing detailed project timelines to leading cross‑functional team meetings & developing go‑to‑market plans, you will ensure that all innovation projects are executed in a remarkable way from start to finish
• Lead innovation performance tracking to draw real‑time insights & recommendations to adjust go‑to‑market tactics and improve ROI for future launches
• Seek sustainable growth opportunities by identifying consumer‑relevant insights and keeping your finger on the pulse of cultural trends and conversations.

Trade Marketing

• Lead trade marketing tool & program development across all channels with emphasis on away‑from‑home, ensuring consistency with brand guidelines.
• Interface with the cross‑functional away‑from‑home team, providing insights for operators/customers and work with innovation team to launch new product ideas.
• Lead the development of new product sell‑in materials (i.e. sell sheets, and pitch decks) and roll‑out with our sales distribution partners, ensuring alignment with internal key stakeholders.
• Lead on‑site brand & trade marketing activations (travel involved).

Cross‑Functional & Marketing Leadership

• Collaborate with cross‑functional teams, including sales and product development, to ensure alignment and effective execution of marketing initiatives.
• Support the overall marketing strategy by coordinating with internal teams and external partners.
• Support the marketing team in owning and leading team meetings, capturing follow‑ups and navigating next steps.

Agency Management

• Write…