Marketing & Communications Specialist

About Staffing is a proudly locally owned and operated Alberta recruitment agency, partnering with businesses across Canada to build strong teams and meaningful careers. We’re passionate about what we do and the relationships we build — and as we continue to grow, we’re excited to welcome a Marketing and Communications Specialist who’s ready to grow with us.

Job

Job Type: Direct Hire

Category:
Other

We’re looking for an outgoing, creative thinker who brings both fresh ideas and hands‑on marketing and communications expertise. Someone who understands how to engage an audience, strengthen brand presence, elevate messaging, and turn strategy into action.

This role calls for a driven and confident professional who can see the bigger picture while also executing the details that bring campaigns to life. This role requires a true brand ambassador who can marry both the creative and the technical elements of all things marketing.

Our internal team is made up of high performers who genuinely care — about our work, our clients, and the candidates we support every day. We celebrate wins, we support one another, and we’re motivated by the impact we make in people’s careers and businesses. If you’re energized by collaboration, inspired by growth, and ready to make a meaningful contribution, we’d love to hear from you.

The key job functions are:

• Develop and execute marketing strategies that align with growth objectives and support both About Staffing and affiliated brands, including Jobshift.
• Lead brand management initiatives across platforms, ensuring consistent positioning, messaging, and visual identity that strengthens market presence and reputation.
• Conceptualize, design, and launch innovative marketing campaigns, advertisements, and promotions that drive measurable engagement and revenue growth.
• Create original, high‑quality content including blogs, website copy, sales collateral, email campaigns, and social media messaging that authentically reflects company culture and expertise.
• Design and produce marketing materials including infographics, sales packages, signage, tradeshow materials, and promotional assets.
• Manage and analyze performance metrics using Google Analytics 4 (GA4), Google Business, and Google Search Console to assess effectiveness and guide data‑driven decision‑making.
• Plan and execute targeted email marketing campaigns through Mailchimp, including segmentation, automation workflows, and application programming interface (API) integration.
• Conduct ongoing A/B testing across social media platforms, paid campaigns, and website design to optimize performance and conversions.
• Support search engine optimization (SEO) strategies including keyword research, backlink generation, technical and on‑page optimization, metadata enhancement, and artificial intelligence (AI) optimization considerations.
• Oversee Word Press website performance, including updates to core, themes, and plugins, backups, troubleshooting, and user experience (UX) enhancements.
• Support business and partnership development initiatives through media relationship, networking, digital strategy contributions, and brand expansion efforts.

• Diploma or bachelor’s degree in Marketing, Communications, Business, or a related field is considered an asset.

• Clean criminal record check.
• Valid drivers license and vehicle.
• Demonstrated ability to develop and execute integrated marketing strategies that combine creative storytelling with analytical insight.
• Intermediate to advanced proficiency in Adobe Creative Suite or similar design software.
• Advanced understanding of social media platforms including Linked In, Facebook, Instagram, and X, with experience in both organic and paid strategies.

• Minimum of five years of progressive marketing and communications experience with responsibility in digital strategy, brand development, and campaign execution.
• Proven experience managing SEO initiatives, including both technical and on‑page optimization, and driving measurable organic traffic growth.
• Hands‑on experience developing and optimizing Google Ads and paid social campaigns with a focus on performance and…