Development Officer - Annual Giving
Full-Time Monday to Friday | 37.5 hours per week | Occasional evening and weekend work required
Reporting directly to the Director of Philanthropy, the Development Officer
- Annual Giving plays a key role in advancing Calgary Humane Society's mission by developing and implementing comprehensive annual giving strategies that inspire philanthropic support and deepen donor engagement.
The primary objective of this role is to grow annual giving revenue by acquiring, retaining, reactivating, and upgrading donors through integrated fundraising campaigns and exceptional donor stewardship. The Development Officer will develop meaningful donor journeys that encourage long-term support and help build a sustainable pipeline for future major and planned giving opportunities.
The ideal candidate is a goal-oriented fundraising professional with demonstrated success in annual giving, donor stewardship, direct response fundraising, and digital engagement strategies. This individual will leverage data-driven decision-making to strengthen relationships with donors and supporters, including volunteers, foster families, adopters, and the broader community.
The Development Officer
- Annual Giving will lead fundraising initiatives including direct mail appeals, monthly giving programs, digital fundraising campaigns, donor stewardship programs, raffles and lottery campaigns, and donor acquisition and retention strategies that support Calgary Humane Society's mission of protecting animals, supporting people, and creating a more humane world.
Annual Giving Strategy & Campaign Management
- Develop and execute a comprehensive annual giving strategy focused on donor acquisition, retention, reactivation, upgrade, and revenue growth.
- Manage and grow Calgary Humane Society's annual and monthly donor portfolios through integrated fundraising and stewardship initiatives.
- Lead the planning, development, execution, and evaluation of annual fundraising campaigns across direct mail, email, digital platforms, monthly giving programs, raffles, and lottery initiatives.
- Collaborate with members of the Philanthropy and Fund Development team to identify and cultivate opportunities to move donors to higher levels of engagement and philanthropic support.
- Develop compelling donor communications and fundraising appeals in partnership with the Communications team.
- Ensure annual giving campaigns are aligned with organizational priorities, fundraising goals, brand standards, and donor stewardship objectives.
- Develop and implement donor onboarding and stewardship journeys that create meaningful engagement and demonstrate donor impact.
- Cultivate strong relationships with annual and monthly donors, ensuring an exceptional donor experience at every stage of the donor lifecycle.
- Coordinate donor recognition, acknowledgment, stewardship, and reporting activities in a timely and accurate manner.
- Identify and support opportunities for qualified annual giving donors to transition into mid-level, major gift, or planned giving portfolios as appropriate.
- Collaborate with colleagues across the organization to ensure consistent donor communications and stewardship practices.
- Monitor and evaluate fundraising campaign performance through established key performance indicators (KPIs) including revenue, donor retention, donor acquisition, monthly donor growth, and donor upgrades.
- Analyze donor data and giving trends to identify opportunities for increased engagement, revenue growth, and improved campaign effectiveness.
- Develop donor segmentation strategies to support targeted fundraising appeals and stewardship activities.
- Ensure accurate data management, coding, tracking, reporting, and list preparation within the donor database and CRM systems.
- Prepare regular reports and recommendations for leadership regarding annual giving performance and strategic opportunities.
- Manage relationships with external vendors and service providers including direct mail agencies, digital fundraising partners, lottery providers, print vendors, and other campaign suppliers as required.
- Work collaboratively with the Communications department to integrate fundraising and marketing strategies across multiple channels.
- Partner with colleagues across Calgary Humane Society to align donor communications, fundraising initiatives, and organizational priorities.
- Attend regular team meetings and planning sessions to review objectives, campaign performance, and fundraising results.
Strategic Thinking & Goal Achievement
- Develops and implements innovative annual giving strategies aligned with revenue goals and organizational priorities.
- Establishes measurable objectives and uses data to guide decision-making and continuous improvement.
- Effectively manages multiple projects, campaigns, timelines, and competing priorities while maintaining a high level of…
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