Territory Manager Eastern

Summary/

Purpose:

The Territory Manager, Eastern Canada, will be responsible for strengthening distributor relationships, driving business development, and supporting market growth activities for hybrid fall rye and portfolio crops. This role will focus on expanding end‑use market opportunities in feed, cover crops, milling, and distilling.

Working closely with key distributors, farmer advocates, end‑use partners, and industry stakeholders, this individual will develop and transfer the necessary knowledge to drive awareness, sales, and acceptance of hybrid rye across Eastern Canada. They will contribute to marketing, logistics, and administrative processes to ensure consistent customer service, brand recognition, and market development.

Overview:
KWS Seeds Canada is searching for an experienced and motivated Territory Manager for Eastern Canada. This position is ideal for someone with a strong agribusiness background, distributor and end‑user relationship experience, and a track record in market development. The successful candidate will be a self‑starter, organized, and able to work independently while collaborating across sales, marketing, and technical teams.

Reporting to the Sales and Marketing Manager, this person will play a key role in expanding KWS presence and building long‑term market opportunities in Eastern Canada.

Essential Job Functions:

Build, strengthen, and expand relationships with seed distributors and their networks.

Provide product training, joint farmer calls, and strategic support to distributor sales teams.

Collaborate on marketing programs to support distributor‑led grower engagement.

End‑Use Market Development

Identify, engage with, and service feed, cover crop, milling, distilling, and fuel end‑users to create additional hybrid rye demand.

Collaborate with KWS technical experts to align on agronomy and nutritional knowledge with market needs.

Work with distributors to achieve sales, pricing, and service goals.

Prepare sales forecasts and contribute to marketing campaigns and industry events.

Support annual marketing programs and ensure timely execution of promotions.

Industry Engagement & Networking

Participate in trade shows, field days, and industry events to promote the KWS brand and products.

Build relationships with industry associations, agronomy groups, and crop value chain partners.

Collect and analyze market data (planted acres, sales, inventory, market share).

Maintain CRM records (Salesforce) for distributors, farmers, and end‑users.

Provide feedback to internal teams to guide product positioning and market strategy.

Required Qualifications:

Bilingual, fluent in written and spoken English and French

Post‑secondary education in Agriculture (degree or diploma)

5+ years’ experience in agricultural sales, business development, or distributor account management

Strong understanding of agronomy and crop management

Strong understanding of the collaboration required between production, distribution and farmers

Excellent communication skills, both written and verbal, with a proven ability to negotiate contracts, agreements, and pricing

Strong organizational and problem‑solving skills with attention to detail and ability to manage multiple tasks and meet deliverables with minimal supervision

Data driven and results oriented

Proficiency in Microsoft Office and CRM systems (Salesforce)

Desire to collaborate globally with other KWS teams

Valid driver’s license and ability to travel regularly (up to 35%)

Preferred Qualifications:

Professional Agrologist (P. Ag.) designation or the ability to obtain

Experience in livestock management feeding systems for cattle, swine or poultry

Advanced sales experience in strategic planning, marketing, and project management

Experience in seed production, processing, and logistics

About KWS
KWS is one of the world’s leading plant breeding companies. With the tradition of family ownership, KWS has operated independently for more than 169 years. It focuses on plant breeding and the production and sale of seed for sugar beets, cereals, corn, canola, sunflowers and vegetables. KWS uses leading‑edge plant breeding methods. 5,000+ employees represent KWS in more than 70…