Sales Team Lead

About Us

At Bells of Steel, our passion is working together to make strength training accessible to all — and having fun doing it. We're curious and a little cheeky, always pushing to do things better, whether that's the products we build, the campaigns we run, or the way we show up for our customers and each other. We trust our people to take smart risks and speak honestly, we treat each other and our customers with fairness and respect, and we believe a team is far stronger than the sum of its individuals.

We adapt fast, and we keep our customers at the centre of everything we do.

If that sounds like you, we'd love to hear from you. Is "I'll figure it out and get it done" your personal motto — and are you ready to help a team live by it too?

We’re a rapidly growing e‑commerce company selling fitness equipment across Canada and the USA. Our sales team is leveling up. We need a second Sales Team Lead to take the reins of one side. This is a junior leadership role reporting to our Sales Manager. Think player‑coach: you’ll still be on the phones running outreach and closing deals, but you’ll also be the person your team looks to for coaching, campaign direction, and day‑to‑day support.

It’s a real first step into sales leadership for someone who’s already a strong closer and wants to bring others up with them.

We’re looking for someone who knows fitness equipment — either you already know Bells of Steel, or you’ve got a solid handle on the kind of gear we sell — and who has spent real time in outbound sales. Comfort on the phone isn’t optional here; it’s the job.

Let’s be upfront about one thing: this is a salaried role with no commission. No quota‑chasing for your paycheck, no leader board games, no pressure to push the wrong product on the wrong customer. Your pay is stable and predictable — so you and your team can focus on doing right by the customer, which is exactly how we want it.

• Permanent, full‑time salaried position — no commission
• Health spending account
• $1,000 toward your own Bells of Steel equipment
• Access to our staff gym on your on‑site days
• A genuinely supportive, low‑BS team and the autonomy to run your region your way

• Leading a small geographic sales team — coaching reps, reviewing calls, supporting the pipeline, and being the first point of contact when your team needs help.
• Owning outbound for your territory — cold calling, lead follow‑up, and reactivating past customers
• Planning and running sales campaigns — outbound pushes, seasonal promotions, and targeted outreach, in partnership with the Sales Manager
• Selling, hands‑on — responding to inquiries, building quotes, and closing, right alongside your team
• Helping reps grow — onboarding support, call coaching, and sharing what works
• Showing up in person — at least one day a week on site at our Calgary or Toronto location, plus coverage during high‑traffic and peak sales periods and the occasional weekend trade show

This is a primarily remote role, but you’ll need to be based in Calgary — with the expectation of at least one day per week on site. Core hours are Monday to Friday, but this role includes coverage during peak sales periods and some weekend trade shows, so flexibility matters.

• Fresh sales (CRM)
• Brightpearl
• Xero

• Experienced in outbound sales and confident on the phone
• Ready to lead — you’ve mentored, trained, or run point for others (even informally) and you want to make it official
• A self‑starter and problem solver who doesn’t wait to be told
• Passionate about fitness and knowledgeable about the gear (Bells of Steel product knowledge is a big plus)
• Someone who’s genuinely excited about the values below — not just willing to nod along to them

60,000 – 70,000 CAD per year (Calgary)