Manager, Heli Sales

Position Title:

Manager, Heli Sales

Company Name:
Alterra Experiences

Reports To:

VP, Global Sales

Location of Work:
Banff, Alberta with remote travel expectations

Terms of Employment:
Full-time, year-round

FLSA Status:
Exempt

Number of Positions: 1

Direct Reports: 3

The Manager, Heli Sales leads the Heli Sales team in converting inbound leads into new business across two iconic heli‑skiing brands:
CMH Heli‑Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing (MWHS) . The role oversees all aspects of new guest acquisition, from lead management and conversion strategy to team coaching, performance optimization, and cross‑functional alignment. It works closely with the Manager, Guest Experience to ensure a seamless transition from sales to service and upholds consistent quality standards across both brands.

• Work with senior leadership to build a culture that prioritizes safety, employee and guest experience, community responsibility, and financial results.
• Help develop and implement strategic goals and objectives aligned with the overall business strategy.
• Develop and implement key performance objectives to meet business and guest expectations and optimize employee productivity.
• Plan and participate in meetings with key leadership and project teams as necessary and provide necessary inputs for timely task completion.
• Manage multiple projects, prioritize tasks and responsibilities, and create detailed action plans.
• Help develop and support the implementation of OHS, sustainability, and DEI initiatives.
• Train, participate in, and provide support during emergency response situations.

• Lead, coach, and develop a high‑performing team of Heli Sales Specialists focused exclusively on new guest acquisition.
• Establish a culture of consultative selling, responsiveness, and brand pride across both CMH and MWHS.
• Provide ongoing training on product knowledge, sales techniques, CRM utilization, and performance expectations.
• Conduct regular 1:1s, performance reviews, and skill‑development sessions to strengthen conversion effectiveness.

• Develop and oversee lead‑management strategies that maximize conversion and optimize lead distribution across team members.
• Set monthly and seasonal sales targets, monitor performance, and implement action plans to ensure achievement.
• Analyze lead flow, conversion trends, and campaign performance to refine sales tactics and identify growth opportunities.
• Deliver accurate sales forecasting, pipeline insights, and weekly/monthly performance reporting to leadership.

• Ensure the team has deep expertise in both brands' offerings, including heli‑ski and heli‑hiking programs, terrain, lodges, safety programs, and experience differences.
• Guide the team in presenting both brands as a unified portfolio of premium heli‑skiing experiences.
• Maintain brand positioning, messaging consistency, and experience alignment across all sales communications.

• Coordinate closely to ensure seamless handoff of newly booked guests into the Guest Experience workflow.
• Align on service standards, communication quality, and guest journey expectations.
• Collaborate on training to maintain consistent language, brand representation, and guest‑centric behaviors across Sales and Guest Experience teams.
• Work together to improve the lead‑to‑loyal‑guest pipeline and year‑over‑year retention of first‑time guests.

• Work with Marketing to optimize campaign targeting, enhance lead quality, and refine messaging based on sales data.
• Partner with Operations, Hospitality, and Guiding teams to ensure the sales team fully understands capacity constraints, program availability, and operational considerations.
• Participate in product development and pricing discussions by bringing forward guest insights and conversion trends.

• Bachelor’s degree in a related field.
• 5+ years of leadership experience with sales and guest service.
• Experience selling in the ski, travel, or luxury tourism industries,…