Regional Marketing Manager

Calgary is our highest‑growth market for 2026. We are in multiple signature communities including Quesnay at Currie, Dean's Landing, Heartland, Greystone, Cobblestone, University District, Livingston, Sage Hill West, Tillotson, Sora, Heartwood, and our first non‑market housing project in Midfield Heights. We're looking for a Regional Marketing Manager to own the marketing engine behind this work.

Reporting to the Director of Marketing, the Regional Marketing Manager, Calgary is the hands‑on operator behind Rohit Homes' performance in the Calgary metro. You'll take the national strategy and make it real on the ground — in our sales centres, showhomes, campaigns, realtor toolkits, digital channels, and community activations.

This is a commercial marketing role. Your #1 priority is Calgary's sales number. You'll work shoulder‑to‑shoulder with the Calgary Sales Director — who owns pricing, the sales team, and the sales floor — to keep the pipeline healthy, equip realtors to sell with confidence, and protect Rohit's brand and pricing discipline in every execution.

Own the tactical marketing work required to keep Calgary's SSC plan on track, week by week. Your calendar is built around the sales number first.

• Partner with the Calgary Sales Director in a structured weekly operating rhythm to review pipeline health, absorption, inventory aging by community, and product‑mix performance; deploy marketing responses fast.
• Own the 2026 Calgary marketing plan, budget, and tactical calendar — mapped community‑by‑community to the SSC plan and the start/closing timing for each project (Heartland, Greystone, Cobblestone, University District, Livingston, Sage Hill West, Tillotson, Sora, Heartwood, and the Midfield Heights merchant build).
• Manage local creative, media, and production agencies to deliver collateral, advertising, signage, renderings, and digital assets on time, on brand, and on budget.
• Ensure every sales centre, showhome, hoarding, and community touchpoint in Calgary is fully branded, merchandised, and experientially on‑standard — in coordination with the Sales Director who operates them day‑to‑day.
• Track campaign and tactic performance weekly; reallocate spend toward what's working and kill what isn't.

Equip the realtor partner network in Calgary (Internal Realtor Partners / External Realtor Partners) with the tools, stories, and confidence to sell Rohit homes emotionally — not rationally. The Sales Director owns the realtor relationship; you equip it.

• Localize the national realtor toolkit (Designer Interiors narratives, pricing stories, product one‑pages, lookbooks, Designer Originals messaging for legacy inventory) for Calgary communities and product mix.
• Deliver regular realtor training content, showhome walk‑through materials, and lunch‑and‑learn sessions — in partnership with the Sales Director who leads realtor‑facing delivery.
• Work with the Sales Director to maintain a feedback loop from realtors into the marketing plan — surfacing objections, winning stories, and competitive intel fast enough to act on them.
• Contribute to the national Realtor Satisfaction / Advocacy measurement programme once the Director of Marketing rolls it out (national target setting by September 1, 2026 per Divisional Business Plan).

Be the Calgary steward of the Designer Interiors program and the our interior design partner partnership rollout during the 2026–2028 transition.

• Lead Calgary’s Designer Interiors narrative — positioning legacy product as Designer Originals and amplifying next‑gen interiors curated by our interior design partner as they land.
• Coordinate photography, videography, virtual tours, and digital merchandising for every new Designer Interior release in Calgary showhomes.
• Ensure sales centres, showhomes, and marketing assets visibly reflect the brand evolution and our interior design partner's design authority.
• Feed regional learnings (what resonates, what confuses, what converts) back to the Director of Marketing to refine the national rollout.