Sales Development Representative - Alberta

About Us

At Rodan Energy, our mission is Making Sustainable, Attainable
. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.

• Thriving Industry
  :
  Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management.
• Product Market Fit
  :
  With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long-term partnerships with industry leaders.
• Top Talent & Strong Culture
  :
  Collaborate with high-performing, passionate individuals who are committed to excellence and sustainability.

• You own a clear, measurable outcome. Success isn’t vague — it comes down to one number: qualified meetings booked. That clarity means you always know exactly how you’re winning.
• This is a launchpad, not a landing spot. The SDR role is the defined entry point into Rodan’s Business Development org, with a clear path to Business Development Director for high performers.
• You’re building real energy-market expertise from day one. Working North America’s C&I accounts across PJM, MISO, IESO, and AESO gives you fluency in a sector where that knowledge is a genuine long-term career asset.

Prospecting & Territory Development

• Research target accounts within assigned territories and verticals.
• Identify decision-makers using Linked In, Zoom Info, Salesforce, and other prospecting tools.
• Build and maintain targeted prospect lists.
• Keep account information accurate and current in Salesforce.

Outbound Execution

• Execute daily outbound prospecting at consistently high activity levels through:
• Cold calling and voicemail campaigns.
• Personalized email outreach and structured follow-up sequences.
• Linked In engagement.
• Trade show, event, and marketing campaign follow-up.
• Referral outreach.

Opportunity Qualification

• Conduct first-level qualification of every prospect to establish:
• Facility type, energy profile, and operational characteristics.
• Utility / ISO market.
• Decision-making process and stakeholders.
• Interest level, timing, and fit with Rodan Energy solutions.

Meeting Generation

• Coordinate calendars with the assigned BDD to schedule discovery calls, virtual meetings, facility visits, and executive introductions. Every meeting is handed off with complete background information and qualification notes so the BDD enters prepared.

CRM Discipline

• Maintain complete Salesforce hygiene, documenting all calls, emails, notes, activities, next steps, contact information, and opportunity status — updated daily, without exception.

Team Partnership

• Review weekly priorities with the assigned BDD.
• Build target account lists and support marketing campaigns.
• Follow up after trade shows and events.
• Identify expansion opportunities within existing account.

• 1–3 years in sales, SDR, inside sales, business development, or a customer-facing role.
• Outbound cold-calling experience preferred.
• CRM experience (Salesforce preferred); familiarity with sales engagement tools is a plus.
• Excellent verbal and written communication with a professional phone presence.
• Strong organization, time management, and attention to detail.
• Persistence, coachability, and the ability to manage multiple priorities.
• Location:
  
  Hybrid - Calgary, AB (3 days per week expected).
• Comfort working toward — and being measured against — clear goals.

• Selling energy solutions, industrial products, B2B technology, SaaS, manufacturing, or engineering services.
• Working with commercial & industrial customers, manufacturers, utilities, or energy markets.

• Profit sharing Plan.
• Comprehensive health benefits package.
• Group RRSP with employer matching.
• $50,000- $55,000 per year.

• Celebrations Throughout the Year: We mark occasions and holidays all year long with team events including holiday parties, team dinners, bowling nights, go-karting, Annual Summer BBQ, golf tournaments, and more.
• Learning & Growth: Lunch and learns, crossword challenges, and education-funding programs to keep you sharp and growing in your career.
• Giving Back: Our Employee Initiatives Committee (EIC) organizes food drives and fundraising for local charities throughout the year – and everyone is welcome to get involved.

Rodan Energy Solutions is committed to an inclusive, accessible recruitment and employment experience in compliance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Accommodation is available upon request throughout the hiring process and, if hired, during employment. If you require an accommodation, please contact  to discuss your needs.