Corporate Sales Trainer

You’re an accomplished sales professional and experienced sales trainer who knows what excellent selling looks like because you’ve done it yourself and successfully taught others how to do it. With 10+ years of experience in sales, you bring credibility, practical expertise, and a proven ability to train and coach sales professionals. You understand how to build trust, uncover needs, develop strategies, navigate objections, expand existing accounts, retain clients, and close new business.

Experience in digital marketing or advertising is strongly preferred, and previous sales leadership or management experience would be a significant asset.

You’re warm, patient, and genuinely invested in helping people grow, while carrying the confidence and presence needed to command a room. People feel safe learning from you, receiving feedback from you, and trying again when they get something wrong. You’re highly organized, motivated, collaborative, and comfortable introducing greater structure and intention to an evolving training function.

As our Corporate Sales Trainer, you’ll lead the development and delivery of a comprehensive sales training program for every sales professional joining our company. You’ll transform our existing training approach into a structured, intentional, and repeatable minimum six-week program that prepares new team members to understand our company, the industries we serve, digital marketing, our products and services, our technology, and our sales processes.

You’ll train professionals across two distinct sales functions:
Business Development Managers focused primarily on generating and closing new business, and Account Managers responsible for growing existing client portfolios through account expansion, upselling, and cross-selling while maintaining strong client relationships and retention. Your training will account for the different skills, strategies, and behaviours required to succeed in each role.

Working closely with our Learning and Development Specialist and leaders across Sales, Marketing, and Operations, you’ll create curriculum, develop training materials, facilitate classroom-style learning and workshops, and coach participants through hands-on practice and role-playing. You’ll bring extensive real-world sales experience into the classroom while remaining open to feedback and continuously improving the program based on business needs and participant outcomes.

• Design, build, and continuously improve a comprehensive minimum six-week in-person training program for newly hired sales professionals.

• Create structured curriculum, facilitator guides, participant materials, workshops, exercises, assessments, and supporting resources.

• Deliver engaging, in-person classroom training for groups of new sales professionals.

• Develop role-specific learning paths for Business Development Managers and Account Managers.

• Prepare Business Development Managers to prospect, build pipelines, uncover opportunities, develop strategies, navigate objections, and close new business.

• Prepare Account Managers to strengthen client relationships, retain accounts, identify growth opportunities, and expand existing portfolios through strategic upselling and cross-selling.

• Teach participants about our company, culture, industries, customers, products, services, and internal processes.

• Develop and facilitate practical training in sales fundamentals, discovery, relationship building, needs analysis, solution development, marketing strategy, presentations, objection handling, negotiation, and closing.

• Build participants’ foundational understanding of digital marketing and advertising so they can confidently develop and communicate effective client…