Director of Strategic Partnerships & Revenue Growth

The Director of Strategic Partnerships & Revenue Growth serves as a key leader responsible for developing, monetizing, and scaling strategic partnerships that drive measurable financial value for both Amada Franchise Inc. (AFI) and its franchise partners. This role focuses on enterprise growth initiatives, national account development, preferred vendor relationships, and systemwide revenue-generating opportunities that align with AFI’s mission, operational standards, and long-term growth objectives.

The Director will identify, negotiate, and manage strategic alliances that support franchisee success while creating recurring non-royalty revenue streams for the franchisor. This position works cross-functionally with Operations, Sales, Marketing, Training, Finance, and Executive Leadership to build scalable partnership programs that enhance franchise performance, increase brand value, and contribute to overall organizational profitability.

In addition to partnership development responsibilities, this role provides leadership, strategic planning, and collaboration to support system-wide expansion initiatives and strengthen enterprise relationships throughout the senior care industry.

Key Responsibilities

Strategic Partnership Development & Revenue Growth

• Identify, negotiate, and manage strategic partnerships that generate direct or indirect revenue for AFI and franchisees.
• Develop and oversee preferred vendor programs, rebate agreements, sponsorship opportunities, referral partnerships, and affiliate revenue arrangements.
• Create scalable partnership initiatives designed to support both franchisee operational success and franchisor EBITDA growth.
• Build and maintain strong relationships with national and regional strategic partners across healthcare, senior care, technology, recruiting, insurance, marketing, and operational service sectors.
• Evaluate partnership opportunities that align with AFI’s strategic growth objectives and operational standards.
• Collaborate with Executive Leadership to develop long-term partnership and monetization strategies.

Preferred Vendor Program Management

• Develop and optimize preferred vendor programs that provide operational value, compliance support, and recurring non-royalty revenue opportunities.
• Negotiate favorable contract terms, pricing structures, rebate agreements, and sponsorship arrangements with vendor partners.
• Monitor vendor performance, franchisee utilization, and overall program effectiveness.
• Lead annual partnership renewals and contract evaluations.
• Increase franchisee participation and system-wide adoption of approved vendor programs.
• Maximize purchasing leverage and enterprise pricing opportunities across the franchise system.

Potential partner categories include:

• Scheduling and software platforms
• Payroll providers
• Recruiting and staffing platforms
• Insurance providers
• Training and education systems
• Background screening vendors
• Medical supply companies
• Digital marketing providers

National Accounts & Referral Growth

• Develop enterprise relationships with organizations capable of generating large-scale client referrals throughout the franchise system.
• Negotiate and structure national and multi-market referral agreements.
• Collaborate with franchisees and operational leadership to support successful execution of referral partnerships.
• Track referral performance metrics, conversion rates, and partnership ROI.
• Identify growth opportunities with:
• Hospital systems
• Medicare Advantage plans
• Accountable Care Organizations (ACOs)
• Long-term care insurance providers
• Employer caregiving benefit programs
• Senior housing operators

Franchise System Adoption & Revenue Optimization

Drive franchisee participation in approved strategic partnership programs to maximize:

• Rebate revenue
• Referral conversion
• Enterprise pricing advantages
• Strategic partner value
• Develop rollout strategies, educational materials, and communication plans for new partnership initiatives.
• Conduct webinars, trainings, and presentations to educate franchisees on available programs and revenue opportunities.
• Collaborate with Operations, Training, and Support teams to ensure successful implementation and adoption.
• Monitor and report on…