Marketing Manager, Innovation Strategy

Marketing Manager, Innovation Strategy

Help us bring the gift of health to life. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry.

Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

The Marketing Manager, Innovation Strategy is a key member of the Nature Made innovation team, supporting the upstream innovation agenda by identifying future growth opportunities and translating consumer, market, business, and scientific insights into a structured, multi-year innovation roadmap and portfolio. Reporting to the Director of Innovation Strategy & Process within the Marketing/Growth division, this role supports planning, prioritization, and management of the innovation portfolio.

The Manager also contributes to continuous enhancement of the innovation process to improve speed and decision-making.

• Upstream Innovation
  
  Roadmap:
  
  Translate opportunity areas into structured multi-year pipeline work streams—spanning research projects and claims—by partnering with the broader Innovation Team, Science, Marketing, and Insights to define clear initiatives, timelines, and deliverables.
• White Space Business Case Development:
  Provide support to build compelling holistic value propositions for new segments, new business models or partnerships, including financial analysis, positioning, and go-to-market considerations.
• Portfolio Management:
  Develop templates, analyze market data, and create operating mechanisms that support effective prioritization and alignment of upstream innovation portfolio.
• Innovation Process:
  Manage the calendar and continuous improvement of the core innovation process—focusing on how Marketing partners with cross functional teams to improve agility, consumer centricity, and AI adoption- including leading ideations and workshops.
• Market Analysis and Insights:
  Ensure the innovation strategy is informed by consumer needs, market data, and competitive analysis.
• Cross-Functional Leadership:
  Lead and motivate cross-functional teams, and act as liaison between Marketing, Nutrition Science, R&D, Regulatory, Legal, and Finance to ensure a fit for purpose innovation process and future pipeline.

The ideal candidate brings a growth mindset, with the ability to navigate ambiguity, synthesize insights into actionable opportunities, and balance long-term innovation with near-term business priorities. Effective communication skills are paramount with comfort working in a high-performance, fast-paced team with people of diverse backgrounds. To be successful in this role you will have:

• Proven experience in innovation, portfolio management, or consulting within the CPG or wellness industry, with a track record of creating successful innovation strategies and product launches.
• Experience in upstream innovation preferred, ability to navigate white space and ambiguity with demonstrated success in shaping strategies for new demand spaces is required.
• Expertise in managing innovation processes (opportunity space through commercialization), with experience applying agile methodologies.
• Ability to translate complex consumer, market, and scientific inputs into clear opportunity spaces, strategic concepts, and consumer-relevant value propositions.
• Demonstrated portfolio thinking:
  Understands how initiatives connect to broader business goals and priorities accordingly.
• Strong analytical skills with experience leveraging consumer insights and market data to develop actionable product opportunities.
• Strong financial acumen for building and…