Product Marketing Director

Whitecap Search is seeking a dynamic and strategic leader to drive growth by transforming market opportunities into actionable business strategies. This role is pivotal in aligning cross‑functional teams to capture emerging opportunities, ensuring the successful lifecycle management of products from conception to commercialization and beyond. The ideal candidate will be a proactive problem‑solver, adept at navigating fast‑paced markets and turning insights into tangible business results.

• Maintain an obsessive focus on customers, competitors, and evolving market dynamics to identify opportunities early and inform product and portfolio decisions.
• Develop and manage product and portfolio strategies that support company growth objectives.
• Identify, size, and prioritize opportunities using customer insights, market trends, competitive intelligence, operational feasibility, and financial potential.
• Build product roadmaps and recommend where to invest, optimize, expand, simplify, or discontinue.
• Lead product initiatives from concept through commercialization, launch, and performance follow‑up.
• Define product requirements, value propositions, target customers, pricing considerations, and launch objectives.
• Partner with R&D, Operations, Commercialization, and other stakeholders to ensure products are feasible, scalable, and aligned with business goals.
• Drive cross‑functional alignment on priorities, timelines, risks, trade‑offs, and key decisions.
• Ensure products are sales‑ready with clear positioning, customer value propositions, pricing rationale, sales tools, launch materials, and customer‑facing support.
• Partner with Sales and Marketing to develop and refine customer presentations, sales stories, training materials, and selling tools.
• Participate in key customer meetings, sales calls, and commercialization discussions as needed to support adoption and remove barriers to success.
• Gather feedback from customers, sales teams, and internal stakeholders to improve product positioning, messaging, and support materials.
• Serve as the product expert for internal teams and customer‑facing discussions.
• Monitor product, category, and portfolio performance through sales, margin, velocity, distribution, SKU productivity, and other key metrics.
• Track post‑launch performance against revenue, margin, distribution, customer adoption, and strategic objectives.
• Develop business cases, dashboards, and recommendations that improve performance and guide decision‑making.
• Recommend and drive corrective actions when initiatives are not delivering expected results.
• Identify opportunities for optimization, innovation, simplification, or expansion based on data, market insights, and business priorities.

Whitecap Search is seeking a dynamic and strategic leader to drive growth by transforming market opportunities into actionable business strategies. This role is pivotal in aligning cross‑functional teams to capture emerging opportunities, ensuring the successful lifecycle management of products from conception to commercialization and beyond. The ideal candidate will be a proactive problem‑solver, adept at navigating fast‑paced markets and turning insights into tangible business results.

• Maintain an obsessive focus on customers, competitors, and evolving market dynamics to identify opportunities early and inform product and portfolio decisions.
• Develop and manage product and portfolio strategies that support company growth objectives.
• Identify, size, and prioritize opportunities using customer insights, market trends, competitive intelligence, operational feasibility, and financial potential.
• Build product roadmaps and recommend where to invest, optimize, expand, simplify, or discontinue.