Business Development Director, EVS

POSITION SUMMARY The Business Development Director is a strategic and hands-on leader responsible for generating the EOTECH Edge Vision Systems business development and go-to-market strategies, market segmentation and key customer pursuits, market and target acquisition roadmaps, key product integration and innovation guidance based on market research, including understanding price to market, competitive positioning analysis and competitive advantage, and execution of the above towards achieving revenue and high growth objectives.

This role is pivotal in aligning product/market fit with the company’s technological assets and key strengths. The Business Development Director may lead direct and indirect cross-functional teams to deliver high-quality pitch decks for internal and external use, with the intent of driving approvals on new business opportunities or lead to customer purchase orders.

This individual contributor position reports to Senior Vice President, Business Development for American Holoptics, with a dotted line reporting relationship to the Vice President and General Manager, EOTECH Edge Vision Systems.

This role reports into the EOTECH Edge Vision Systems Santa Clara, CA, but physical location is flexible.

To learn more about EOTECH Edge Vision Systems, please visit EOTECH Edge Vision Systems.

ESSENTIAL FUNCTIONS In this role, you will lead the market education, innovation, and adoption to achieve near term revenue objectives and position EVS for longer-term high growth and scalability.

Customer Engagement and Closing Deals:

Lead customer engagement and funnel strategy, leveraging modern business practices and CRM databases to assess and report on opportunity scale and PWIN.Develop and orchestrate pitch decks and plan customer on-sites to lead new customer education and opportunity fit, underscoring our key competitive advantages at the use-case level based on market and customer needs.

Build and manage tradeshow and industry conferences strategy within budget, including booth design, messaging, collateral, hand-outs, etc. necessary to optimally position EVS for new customer acquisition.

Own the end-to-end customer relationship from introduction through purchase order and handoff to program management/NPD/operations teams, working closely with the proposals and contracts team to negotiate and execute pricing and agreements necessary to be successful.

Maintain continuity and facetime with the existing customer base to ensure advocacy and that new opportunities are understood and addressed when appropriate.

Gather and analyze customer feedback to propose product configurations necessary to access new markets or scale within existing markets.

Serve as a secondary backup for generating periodic, sometimes government TINA compliant, proposals in response to customer RFPs or other such customer needs.

Routinely assess a broader scope of the customer’s organizational hierarchy for decision-making and alternate vehicle platforms or programs for new business opportunities.

Market Segmentation and Go-to-Market Strategies:

Develop EVS specific market segmentation to generate price/product volume matrix, road mapping market adoption and volume scalability and price reduction to access new markets.

Further segment market analysis to identify prioritized customer acquisition list and tailored acquisition strategy, including sub-tier integrators and product/technology performance criteria and configurations.

Work with internal NPD, proposals, engineering and the GM to assess new market opportunities and lead the feasibility and build execution strategy, business case, ROI, etc. for new opportunities.

Work closely with corporate business development and sales teams to identify cross-functional…