SEO Content Writer

Job Overview

We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our e‑commerce sites, including a heavy emphasis on product detail pages (PDPs) in addition to work on product listing pages (PLPs), landing pages, category pages and related digital content. The ideal candidate is a skilled writer who has a strong understanding of SEO best practices, e‑commerce content strategy and how to drive traffic and conversions through high-quality, optimized content.

This role requires a balance of creativity, editorial judgment, technical accuracy, self‑management and process adherence. Familiarity with generative AI tools to support content creation and research is highly desirable; however, strong human editorial oversight, attention to detail and content governance remain essential.

A passion for music, instruments, recording, live sound or music technology is strongly preferred.

• Write and optimize content for product detail pages (PDPs), product listing pages (PLPs), landing pages, category pages and more.
• Leverage generative AI tools to assist in content generation, ideation and optimization while maintaining strong editorial oversight, factual accuracy and brand consistency.
• Verify product information against vendor‑provided materials, technical documentation and internal resources to ensure factual accuracy and consistency.
• Conduct keyword research and apply SEO best practices to improve organic visibility, traffic and customer engagement.
• Update and maintain product descriptions, technical specifications and related content to ensure accuracy, consistency, and completeness.
• Apply e‑commerce SEO best practices, including keyword integration, content hierarchy, internal linking awareness and search‑focused formatting.
• Collaborate with SEO and cross‑functional teams to refine and optimize content based on search trends, product priorities and performance insights.
• Ensure proper formatting, tone, voice and style across all content types while adhering to internal editorial standards and workflows.
• Assist in developing scalable content strategies that improve the customer experience and support digital growth initiatives.
• Stay up to date with SEO, e‑commerce content and AI‑assisted writing trends to ensure content remains current and effective.
• Comfortable managing competing priorities, launches and deadlines within a high‑volume, deadline‑driven e‑commerce environment.

• Bachelor’s degree in Marketing, Communications, English or a related field preferred but not required. Strong music/gear background is a plus.
• Proven experience in SEO writing, editorial content creation or e‑commerce content development.
• Familiarity with generative AI tools for content creation (e.g., OpenAI ChatGPT, Copy.ai, Jasper) and the ability to responsibly integrate AI‑assisted workflows with human editorial judgment.
• Strong understanding of on‑page SEO, keyword research and search engine best practices.
• Comfortable working with technical product specifications, structured product data and detail‑oriented e‑commerce content.
• Excellent writing, editing and proofreading skills with exceptional attention to detail.
• Ability to write clearly and authentically for musicians, creators and audio professionals across a wide range of product categories.
• Familiarity with editorial style guides and structured content processes; AP Style familiarity preferred.
• Ability to work independently and collaboratively while managing multiple priorities and deadlines.
• Passion for music gear, instruments, recording, live sound or music technology strongly preferred.
• Experience working within CMS, PIM or e‑commerce content management systems is preferred. Knowledge of HTML and basic web publishing skills is a plus.
• Analytical mindset with the ability to interpret data and apply insights to content optimization.
• This position requires a passion for execution, process excellence, a strong focus on customer experience, and the ability to manage and lead a team of professionals. The successful candidate will be a strategic…