Specialist, CRM Marketing

Position Overview

The Guitar Center Company is seeking a highly skilled and technically adept Specialist – CRM Marketing to elevate our customer communication strategy for Guitar Center. This role combines high-volume campaign execution with a forward‑thinking approach to automation and personalization using Salesforce Marketing Cloud (SFMC).

The ideal candidate brings strong hands‑on experience in batch/bulk email execution, a sharp eye for scalable opportunities, and the technical fluency to evolve manual efforts into automated journeys. You’ll partner with cross‑functional teams to ensure timely delivery of campaigns today, while designing smarter solutions for tomorrow.

• Build and deploy batch email and SMS campaigns, ensuring accurate setup, segmentation, creative integration, and QA across devices and platforms.
• Evaluate high-volume or recurring batch sends to identify candidates for automation, developing logic and data requirements to transition these into scalable lifecycle journeys.
• Design and manage multi‑step customer experiences in Salesforce Marketing Cloud using Journey Builder, Automation Studio, and dynamic content strategies.
• Leverage AMPscript, personalization logic, and real‑time CRM data to tailor content based on behavior, preferences, and lifecycle stage.
• Collaborate with data and analytics teams to define audience segmentation, configure and manage data extensions, and build SQL queries for precise targeting.
• Work with marketing and web teams to establish key event tracking or data collection signals that power automated triggers and journey enrollment.
• Contribute to campaign automation efforts that reduce manual work, improve targeting precision, and speed up deployment timelines.
• Serve as a technical mentor to more junior team members, offering guidance on personalization scripting, automation strategy, and SFMC best practices.
• Conduct thorough QA testing to ensure rendering and logic accuracy across browsers, devices, and operating systems.
• Troubleshoot platform‑specific issues related to personalization, deliverability, or journey performance.
• Document workflows, scripting patterns, and processes to support long‑term scalability and internal knowledge sharing.
• Partner with other teams to align CRM efforts with business goals.

• 3+ years of CRM/email marketing experience, ideally within a high‑volume environment and with deep hands‑on use of Salesforce Marketing Cloud.
• Proficiency in AMPscript and dynamic content blocks.
• Strong experience with Journey Builder, Automation Studio, and Email Studio.
• SQL query and data extension expertise.
• Campaign QA, testing, and rendering best practices.
• Experience building and improving batch campaigns as well as identifying pathways to automated lifecycle communications.
• Strong working knowledge of HTML/CSS and ability to troubleshoot technical or rendering issues.
• Familiarity with campaign performance tracking and reporting via tools such as Adobe Analytics, Omni Analytics, or SFMC dashboards.
• Passion for CRM innovation and a proactive mindset toward improving efficiency, personalization, and customer experience.
• Strong collaboration and communication skills with an ability to thrive in a cross‑functional environment.
• Bonus: A genuine enthusiasm for music and gear, whether as a musician, hobbyist, or fan.

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401(k) plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

$70,304 - $78,000/yr depending on background and experience. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. Pay ranges may differ in other locations.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‑related requirements.

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