General Manager, Startpage

General Manager Opportunity At Startpage

Startpage is System1's flagship privacy technology brand, serving millions of users worldwide with private search and browsing experiences built around privacy, trust, and user choice. Today, Startpage is a profitable, scaled global consumer internet business with meaningful revenue, EBITDA, and a loyal international user base. As consumers become increasingly aware of how their data is collected and used online, Startpage is uniquely positioned to become the trusted alternative for users seeking a safer, more private web experience.

Search is undergoing its most significant evolution in decades. Advances in AI are changing how consumers discover information, how platforms compete for attention, and how digital businesses create value. Startpage is uniquely positioned to capitalize on these shifts as a trusted privacy-first alternative serving millions of users worldwide. We are seeking a General Manager to lead the next phase of Startpage's growth by expanding our user base, strengthening our brand, accelerating product adoption, deepening user engagement, and driving profitable growth.

The successful candidate will understand how emerging technologies, including AI, are reshaping consumer behavior and will help ensure Startpage continues to innovate while remaining true to its privacy-first mission. This role is ideal for a consumer internet operator who has successfully scaled digital products through growth, product marketing, partnerships, and operational excellence. You should be equally comfortable discussing acquisition economics, retention cohorts, brand positioning, distribution strategy, monetization, and product priorities.

You will operate with an owner mentality, running Startpage as a standalone business while leveraging the scale, resources, and infrastructure of System
1.

Core Mandate:

• Accelerate global user growth, engagement, user retention, activation, and lifetime value
• Strengthen Startpage's position as the leading privacy-focused search and browsing platform
• Expand distribution through strategic partnerships and platform integrations
• Grow revenue and profitability through disciplined product and commercial execution
• Build a world-class consumer growth organization across product, marketing, analytics, and partnerships

This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.

Business Leadership & P&L Ownership:

• Own the overall operating plan, strategy, and financial performance of Startpage.
• Drive sustainable growth in users, engagement, revenue, and profitability.
• Allocate resources effectively across growth functions and competing opportunities
• Identify and execute new opportunities for expansion and long-term value creation.
• Operate with founder-level accountability and ownership.

Growth, Marketing & User Acquisition:

• Own global user acquisition, activation, retention, and engagement metrics.
• Lead cross-functional growth initiatives spanning product, marketing, analytics, and partnerships.
• Scale acquisition channels while improving efficiency and return on investment.
• Drive lifecycle marketing programs that improve retention and user lifetime value.
• Build a culture of experimentation and data-driven decision making.
• Expand Startpage's reach across key international markets.

Product Strategy & Consumer

Experience:

• Define and execute the product strategy for Startpage's search and browsing experiences.
• Partner closely with Product, Engineering, and Design leaders to deliver compelling consumer experiences that drive acquisition, engagement, and retention.
• Champion the voice of the customer across all product decisions.
• Ensure product investments align with business objectives, user needs, and brand positioning.
• Evaluate emerging technologies and industry trends, including AI-powered search and discovery, where they can improve user experiences while preserving Startpage's privacy-first values.

Search & Market Evolution:

• Monitor changes in search, browsers, AI-assisted discovery, and consumer behavior.
• Evaluate emerging technologies and partnerships that can strengthen Startpage's competitive position.
• Help shape Startpage's long-term strategy as search and AI continue to converge.
• Ensure Startpage remains relevant as the search ecosystem evolves while maintaining its commitment to privacy and transparency.

Partnerships & Distribution:

• Expand distribution through strategic partnerships with browsers, OEMs, publishers, privacy-focused platforms, and other ecosystem partners.
• Identify, negotiate, and manage high-impact commercial relationships.
• Develop new channels for user acquisition and business growth.
• Strengthen Startpage's position within the broader privacy and consumer technology ecosystem.

What Success Looks Like (24–36 Months):

• Sustained growth in DAU, MAU, and search volume
• Increased user retention and engagement
• Expanded global distribution footprint
• Stronger brand awareness and consideration among…